|IMCA EVENTS||IMCA BOARD MEMBER EVENTS|
|Webcast - March 28, 2017|
|Webcast - April 25, 2017 by Jim Flynn, Hult Marketing|
|Annual Conference - June 25-27, 2017|
LEADERSHIP WEBCAST SERIES
How Insurance-Specific Insight Helps Marketers Optimize Prospects and Nurture Ongoing Customer Relationships
Tuesday, March 28, 2017 – 2 p.m. EDT
Insurance marketers are constantly challenged to attract, convert and maintain quality customers – oftentimes it can feel like an uphill battle.
- How can you be sure that you’re on the right track?
- How do you strike that elusive balance between quality and quantity?
That’s where data and analytics really come into their own, helping to ensure that you get the most mileage from your marketing plans to deliver prospects that are not only more likely to convert, but deliver customer lifetime value.
During this informative webcast, Sandeep Kharidhi, vice president, product management – acquisition and retention solutions, LexisNexis Risk Solutions, will share insurance-specific insight and advice for carrier and agency marketers to optimize leads, identify prospects and nurture customer relationships.
Date: Tuesday, March 28, 2017
Time: 2 p.m. EST/1 p.m. CST
Cost: FREE for members, $49.95 for non-members
About our Presenter
Sandeep Kharidhi, is vice president, product management – acquisition retention solutions, at LexisNexis Risk Solutions, Atlanta. He is responsible for managing solutions that enable insurance carriers to acquire new customers and retain and grow existing policyholder relationships. LexisNexis Risk Solutions is a leader in providing essential information that helps customers across industries and government predict, assess and manage risk.
Prior to joining LexisNexis in 2014, Kharidhi served in executive roles for nearly 20 years with several organizations including ChoicePoint, Acxiom, Merkle and Harland Clarke. Kharidhi has expertise is in marketing strategies, analytics, campaign attribution and optimization.
Kharidhi earned his bachelor’s degree in computer science and engineering at Malnad College of Engineering, University of Mysore, India; and his master’s degree in computer science, with a focus on data mining and artificial intelligence, at the University of North Carolina at Charlotte.
Kharidhi actively volunteers in the Greater Atlanta community and is a board member of The Empty Stocking Fund.
2017 IMCA Annual Conference & Showcase Gala
Sunday, June 25 - Tuesday, June 27, 2017
The Scottsdale Resort McCormick Ranch, Scottsdale, AZ
More details will be available on our Conference page soon!