|IMCA EVENTS||IMCA BOARD MEMBER EVENTS|
|Webcast - April 25, 2017||Emily Hathcoat - Speaking at the 2017 IMCA Annual Conference June 25-27 in Scottsdale, AZ|
|Annual Conference - June 25-27, 2017||Anna Hargis - Speaking at the University of Missouri's Communication Advisory Councel in April|
LEADERSHIP WEBCAST SERIES
Beyond the Buzzwords of Social Media, Content Mojo and Marketing Automation: Differentiate Your Brand and Monetize Your Online Efforts
Tuesday, April 25, 2017 – 2 p.m. EDT
The insurance industry is constantly changing, whether you are a program manger, a broker or a niche market, your ecosystem is experiencing disruption from multiple directions. Whether it’s the consolidation of distribution channels or innovations in technology, strategies are evolving more rapidly than ever. Understanding and capitalizing on this evolution affects the success of your organization’s entire marketing and sales strategy.
During this webcast, we will define some “how-to” components for building an online marketing strategy to prove return on investment for your brand. This program will also address:
- Importance of discovering and understanding your differentiated brand.
- Today’s sales funnel, including how and why it has changed.
- Nature of content and what drives engagement throughout the sales funnel.
- Website optimization and the basics for conversion
You will also learn tangible content marketing strategies that marketers at insurance carriers and agencies can engage to meet their business goals.
Date: Tuesday, April 25, 2017
Time: 2 p.m. EDT/1 p.m. CDT
Cost: FREE for members, $49.95 for non-members
About Our Presenter
As the president of Hult Marketing, a HubSpot Certified Inbound Marketing agency, Flynn teaches clients to shift their mindset to be ROI-driven. Using a variety of marketing automation platforms, the methodology Flynn and his team engage guides clients to discover, strategize and execute programs that attain monetized outcomes.
As one of only 30 Certified Brand Strategists in North America, Flynn is among a small group of marketing and brand development professionals to achieve this elite status. He uses his experience and unique training to drive distinction through brand-focused inbound marketing, taking marketing successes to the next level. With a consulting career spanning three decades, Flynn employs a brand and content development methodology that is fast, efficient and effective.
In his illustrious career as a keynote speaker, trainer and consultant, Flynn has worked extensively with national, multinational and regional brands throughout the insurance industry, ranging from carriers to intermediaries and retail brokers. All with the end goal of helping to transform and accelerate brand success.
2017 IMCA Annual Conference & Showcase Gala
Sunday, June 25 - Tuesday, June 27, 2017
The Scottsdale Resort McCormick Ranch, Scottsdale, AZ
More details will be available on our Conference page soon!