Upcoming Events


September 15, 2016
Learn How Life and Health Insurance Purchase Decisions Can Be Prompted Using Behavioral Economics

A proprietary research study the Wilde Agency commissioned proved that certain behavioral economics principles can prompt purchase decisions for life and health insurance products. Learn how emotion plays a key role in decision-making, differences amongst generational groups and how research data combined with other actionable tips can be used to influence your insurance campaigns.

img_100x100Lianne is the “voice of the customer.” Gathering customer intelligence through data-driven research efforts, she derives valuable insights about customers and translates these into effective marketing strategies to deliver superior results for B2B and B2C clients.  Lianne has extensive experience building strategic, customer-centric digital and direct marketing programs for Fortune 100 and 500 clients.

Lianne is part of the leadership team at Wilde Agency, a digital and direct marketing agency in Westwood, Mass., that is a pioneer in using the “science of human behavior” in marketing.  The Wilde Agency is driven by what behavioral scientists have proven about how people make decisions and applies that in their strategies and campaigns for their clients to deliver superior results.




Date: Thursday, September 15, 2016
Time: 2:00 p.m. EDT/1:00 p.m. CDT
Cost: FREE for members, $49.95 for non-members

See our membership page for a special offer to our non-members!

Register Today!


October 11, 2016
Powering People-Based Marketing for Insurance

Presented by David Magrini, Senior Vice President, Client Partner of Merkle, Inc.

Today, marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with relevant content—across media, channels, and devices—that’s personalized to them as individuals.

People-based marketing creates an enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience. The downside? It’s extremely difficult to implement.

Attendees of this webinar will learn about:
·  The evolution of traditional direct marketing to today’s data-driven people-based marketing methodology.
·   Enabling people-based marketing through technology, data, analytics, and integrated workflows needed to manage interactions and enable the customer experience.
·   Activating people-based marketing strategies by using data and insights to understand audiences, develop creative, and conduct media planning to deliver personalized optimized experiences to each customer.

d-magrini-250x250David Magrini is the client partner in Merkle’s Health practice. Prior to coming to Merkle in 2010, David led the individual acquisition marketing efforts for Prudential Retirement plans for two years, and spent the previous four years as Head of Consumer Marketing for Aetna in the Medicare and Individual marketplace. David’s wide-reaching CRM experience also includes 17 years of Agency Services, working with brands like MassMutual, CIGNA, BlackRock, Nationwide, Lowe’s, 3M, and General Electric.

His primary focus at Aetna was on understanding the individual decision-making process for how people make healthcare choices in this marketplace, and then translating this consumer-directed knowledge into marketing strategies across all channels of distribution. David's efforts and experience at Aetna produced notable results. He led all marketing activities for Aetna Medicare's entry into the prescription drug plan market in 2006, which won a Silver Echo Award for marketing results. His team brought Aetna’s first CRM database online including a robust campaign management reporting capability with lead and acquisition profile analytics, direct marketing media management, and real-time results reporting that allowed for media mix optimization across channels and markets. As the Client Partner in Merkle’s Insurance & Wealth Management organization, David is responsible for delivering the resources and solutions to drive sustainable competitive advantage for our clients in the marketplace.



Date: Tuesday, October 11, 2016
Time: 2:00 p.m. EDT/1:00 p.m. CDT
Cost: FREE for members, $49.95 for non-members

Register Today!

2017 IMCA Annual Conference & Showcase Gala

Sunday, June 25 - Tuesday, June 17, 2017
The Scottsdale Resort McCormick Ranch, Scottsdale, AZ

Event Details:

Fatal error: Uncaught Error: Call to a member function format() on boolean in /home3/imca/public_html/_wp/wp-content/themes/custom-responsive/content-singleevent.php:40 Stack trace: #0 /home3/imca/public_html/_wp/wp-includes/template.php(690): require() #1 /home3/imca/public_html/_wp/wp-includes/template.php(647): load_template('/home3/imca/pub...', false) #2 /home3/imca/public_html/_wp/wp-includes/general-template.php(155): locate_template(Array, true, false) #3 /home3/imca/public_html/_wp/wp-content/themes/custom-responsive/single-meetings.php(20): get_template_part('content', 'singleevent') #4 /home3/imca/public_html/_wp/wp-includes/template-loader.php(74): include('/home3/imca/pub...') #5 /home3/imca/public_html/_wp/wp-blog-header.php(19): require_once('/home3/imca/pub...') #6 /home3/imca/public_html/index.php(17): require('/home3/imca/pub...') #7 {main} thrown in /home3/imca/public_html/_wp/wp-content/themes/custom-responsive/content-singleevent.php on line 40