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2010 Showcase Awards
Call For Entries
The IMCA Showcase Awards competition is now in its 52nd year! The competition recognizes outstanding marketing communications in the insurance industry to encourage higher standards of excellence. And it’s a perfect opportunity for you to obtain confirmation and recognition of your great creative work!
A Call for entries in approximately 40 creative categories begins in early 2010. Members should watch for e-mail announcements and visit this site for regular updates.
Awards & Judging
Judging is conducted by marketing, advertising, writing, graphics and audio-visual professionals from both within and outside the insurance industry. Teams of judges will evaluate each entry and rate them on a scale of 1 to 25 based on the following criteria:
Judging Criteria (Non-electronic communications categories)
- Effectiveness/Functionality
Potency of impact, prompts to action, professionalism in accomplishing its stated objective
- Audience/Focus
Reflects the interest, needs and language of the stated target audience, absence of conceptual dissonance
- Content
Well-written copy or script, use of compelling language, articulation of complex concepts
- Design/Presentation
Artistry, visual appeal and synergy, insight and uniqueness, enhances the communications objectives
Judging Criteria (Electronic communications categories)
- Design/Presentation
Core design concepts, layout, use of space and tools, synchronization of both visual and audio elements
- Functionality
Overall operational efficiency, universal audience appeal and usability, quality of code, navigation and site performance
- Content/Audience/Focus
Content quality and usefulness, verbal expression and clarity of language, overall information architecture and access.
Award of Excellence
Presented to the second and third place winners in each category.
Best of Show
Awarded to the one entry in each category receiving the highest point total.
SAMMY
This Special Award is presented each year to the one entry deemed the best overall by voting attendees at the IMCA Annual Meeting. Both Company and Associate members are invited to vote during the annual meeting. Only one vote per attendee will be counted.
Eligibility Guidelines
- Competition is open to IMCA Company and Associate members as well as non-members.
- Materials must have been produced between January 1, 2009 and March 15, 2010 in support of insurance services operations.
- You may submit as many entries in each category as you wish.
- Syndicated material, defined as material prepared on speculation by an outside company for use by the insurance industry, will not be accepted and will be returned along with the entry fee.
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