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Transforming Collateral Management and Distribution |
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| Social Media in Insurance Insurers and producers have been slow to embrace social media as communications tools, however it is becoming clear that those who stay on the sidelines risk lost business and a diminishing ability to protect their brands. This webinar cuts through the jargon and hyperbole and lays out the risks, rewards and responsibilities of using social media in the insurance industry. Topics covered include the tangible benefits of social media, the types of insurers using social media most effectively, common social media mistakes, and the liability risks and how they can be mitigated. This presentation is tailored specifically to the insurance industry and covers issues rarely discussed. play the recorded webcast View the Presentation Slide Deck PDF Version Social Media Webcast Survey |
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| The Simple Synopsis For several months, the Getty Images Creative Research team has been tracking changes in consumer and social behavior. For advertisers and marketers the big question is, “What does the fast changing set of consumer values and beliefs look like and how will our marketing teams respond?” In this session, Getty Creative Planning Manager Courtney Olander will share a snapshot of the current state of advertising and marketing across multiple industries including insurance and financial services, as well as key insights into how they expect to see visual communication evolve in the future. play the recorded webcast |
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Communicating with Generation-Y The new generation of teens and 20-somethings bring with them values, behaviors, and communication preferences that challenge our traditional communication methods and assumptions. How can we communicate with employees and customers who are plugged into i-Pods and cell phones, and how can we leverage the needs that drive the virtual intimacy of their buddy lists and Facebook blogs? This session is based on Dr. Diane Gayeski’s extensive consulting, research and experience in teaching the Nexter generation. play the recorded webcast |
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Best Practices for Natural Search Optimization Search Engine Optimization (SEO) is an essential medium for brand awareness, visibility, website traffic and generation of leads and sales. The IMCA Natural Search Optimization webinar will teach you how search engines work and address a powerful checklist of ways to help increase your potential to get more natural search visibility and traffic. Over 90% of Internet users utilize search engines to find products, services or information…don’t let search be a missing piece in your marketing puzzle. play the recorded webcast |
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How to Use Google Analytics to Optimize Your Web Performance Web Marketing is the most Return on Investment (ROI) based marketing mediums available to insurance marketing communications professionals. The distinction of web marketing that makes is to lucrative is its tracking capability. Web marketing can be optimized IF marketers understand and use web analytics to review and evaluate their online marketing efforts. This webinar will introduce Google Analytics (a free tool offered by Google that any insurance professional can plug into their website), teach how to set it up on your site, demonstrate what website statistics can be reviewed, then show ways to use Google Analytics to optimize web performance. play the recorded webcast |
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The New Rules of Marketing This webinar addresses the power new technologies (blogs, social media, and wikis) and present ideas for marketers to use the new rules of marketing as it applies to their specific business. |
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Inside the Numbers: Presented by Jon Swallen, Senior Vice President, Research, TNS Media Intelligence requires Real Player - available here View the Presentation Slide Deck |
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Predictive Modeling: The use of predictive analytics and modeling in the insurance industry has quickly become an industry best practice: to target potential clients, create more accurate pricing, screen applicants, and target potentially fraudulent claims. Their value within the industry is increasingly unquestioned; however, unfettered use may produce serious and unintended consequences that damage the industry's credibility and undermine its lobbying effectiveness. Legislation has already been introduced to regulate the use of predictive modeling. In the first-of-its-kind seminar, IMCA brought together modeling experts and top industry analysts and communicators to identify these potential pitfalls and how to address them effectively. |
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| Ethics and Reputation: Getting It Right - A Webcast on Today's Ethical Challenges The headlines are filled with stories of what can happen when ethical lapses occur. When your ethics are tested, what will you do? Will you pass the test? Will you get it right? View this webcast sponsored by the AICPCU and IMCA as Ethics Awareness Month featuring panelists, Dr. Norman Baglini, a professor of Risk Management and Business Ethics at Temple University and president emeritus of the Institutes and Mr. Jeff Jubelirer, a principal with the media and issue advocacy firm CeislerJubelirer in Philadelphia. Dr. Baglini will covers the fundamental issues that affect ethical decision making including the effect of corporate culture and psychological factors that affect decision making and some barriers that must be addressed. Mr. Jubelirer illustrates what can go wrong when business ethics takes a back seat. Learning from the mistakes of others, you will gain some practical tips to help you should you ever face a reputation storm. It doesn't matter whether you're in production, underwriting, IT, customer service, marketing, sales, claims or administration-you can't afford to miss this Webcast. play the recorded webcast |
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| Weathering the Perfect Storm How do you productively combine your organization's national marketing needs with those of local agents with no extra resources? Sound like your forecast? The Co-operators shares an innovative approach centered around an on-line marketing portal that combines advertising, marketing materials, database programs, merchandise and more into a simple “point and click” solution. They share what the organization learned along the way, and provide you with ideas you can use to help create your own solutions for your organization. play the recorded webcast requires Real Player - available here |
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| Protecting Your Assets in Cyberspace Michael C. Lamprecht, ARM and National Practice Leader - CyberRisk Services for Arthur J. Gallagher & Co. is a leading expert on technology risk management and Internet liability. The presentation addresses the unique role marketing and communications professionals can play in minimizing their companies' cyber-liability exposures. Lamprecht focuses on specific techniques that can reduce exposures related to online marketing, website development, privacy, e-mail communications, network security, hackers, and disgruntled employees. play the recorded webcast |
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| The Power to Nurture presented by Jim Cecil In this presentation, one of the insurance industry's top rated marketing thought leaders, Jim Cecil, proposes a radically new paradigm for understanding the customer development process for the year 2005 and beyond. "The Power to Nurture" focused on the philosophies, methodologies and technologies of helping clients succeed. play the recorded webcast |
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Duh! Branding presented by Elizabeth Goodgold In the first-ever event of this kind, sales and marketing expert Liz Goodgold presented "The 7 Secrets to Building a Brand Image That Increases Sales". They are: 1. Creating Great Names; 2. Getting to Flawless Recall; 3. Grabbing Mindshare; 4. Creating Taglines That Work; 5. No Vanilla Allowed; 6. No Duh! Marketing; 7. Getting Your Customers to Act. Presented in cooperation with Insurance Journal. play the recorded webcast |
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