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Congratulations to PEMCO Mutual Insurance Co. Winner of the 2010 SAMMY Award View the 2010 Showcase Winners Brochure
Judging is conducted by marketing, advertising, writing, graphics and audio-visual professionals from both within and outside the insurance industry. Teams of judges will evaluate each entry and rate them on a scale of 1 to 25 based on the following criteria: Judging Criteria (Non-electronic communications categories)
Judging Criteria (Electronic communications categories)
Award of Excellence Best of Show SAMMY Eligibility Guidelines
Entry Classifications – Total of 35 Corporate Communications Includes projects, programs and campaigns that are not sales oriented, but are guided by an organization’s corporate image, employee communications, and investors. Internal Corporate Communications Corporate communications targeted at company employees supporting the organization’s goals or special events, including anniversaries, benefits, mergers, new brand rollout or employee appreciation events. 1) Employee Print Communications 2) Employee Electronic or Interactive Communications 3) Employee Audio/Visual Communications 4) Employee Communications Campaign External Corporate Communications Corporate communications targeted at analysts, shareholders or the public, including charitable activities, sustainability/green initiatives and other social programs or events. 5) External Corporate Print Communications Newsletters, special publications, articles, white papers, brochures, postcards, invitations, posters, etc. 6) External Corporate Electronic or Interactive Communications Computer-based communications using electronic delivery, including Web site and e-communications (e-newsletters, e-magazines, e-mail). 7) External Corporate Audio/Visual Communications Programs that use sound, video, film, slides, CDs or a combination of these elements. Can be single media, multimedia, or interactive. 8) External Corporate Communications Campaign Three or more activities or materials using at least two types of media – for example, print and e-mail. Other External Communications 9) Annual Reports – Publicly Traded Electronic or printed. 10) Annual Reports – Private Electronic or printed. 11) Public Relations, Single Piece 12) Public Relations, Total Campaign 13) Corporate Social Media Blogs and other social media used to communicate with corporate external audiences, including clients, prospects, agents, and the general public.
Marketing Communications Includes projects, programs and campaigns that are focused on marketing (or promoting) products and services in line with business goals and objectives. B2B Business-to-business marketing (including agents & brokers) 14) Print Product or Image Advertising, In-House B2C Business-to-consumer marketing 19) Print Product or Image Advertising, In-House 21) Radio Spot or Campaign No more than three (3) commercials promoting product/service or image. 22) TV Spot or Campaign No more than three (3) commercials promoting product/service or image. 23) Sales/Marketing/Branding Promotion, Single Item < $20K B2B or B2C 26) Audio/Visual Communications Programs that use sound, video, film, slides, CDs or a combination of elements. Can be single media, multimedia, or interactive; may also include radio and television. 27) Publications Magazines, newsletters and special publications. 28) Event Marketing Marketing materials created for use at industry events or trade shows. Entry may be a photograph of a booth used at the event. 29) Marketing, Electronic or Interactive Communications Computer-based communications directed to external audiences that use electronic production and delivery, including Internet Web sites, e-mail campaigns, banner ads and PURLs. 30) Marketing Social Media Blogs, social Web sites and other online tools and practices that allow individuals and groups to collaborate and share knowledge. 31) Total Sales/Marketing/Branding Campaign < $75K No fewer than three (3) pieces; budget should include all costs, external and internal. 32) Total Sales/Marketing/Branding Campaign > $75K No fewer than three (3) pieces; budget should include all costs, external and internal. Miscellaneous Categories This category includes all marketing projects that don’t really fit the marketing categories mentioned previously but are just too good to be forgotten. 33) Best Idea Never Produced A communication that was developed but never produced. 34) Your Best Design A communication that solved a design challenge with exceptional creativity. 35) Creative Development on a Shoestring A communication where development of design and copy is $1,000 or less, excluding print cost.
1. Read the Eligibility Guidelines and Judging Categories. 2. Step 1: Completing the Entry Form:
3. Step 2: Completing the Identification Form:
Materials should be sent to: For more information: (206) 219-9811; Fax: (866) 210-2481 4. Please note, when you enter the Showcase Awards competition, IMCA reserves the right to use your company name on our web site, in press releases, in our association newsletter and in other media when the winners of our competition are announced.
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52nd Annual Showcase Awards
