Sun and unseasonably warm temperatures greeted attendees for the first ever IMCA Creative Forum, held February 21-22, 2010 in beautiful Seattle, Washington.
The event kicked-off Sunday evening with a "Rub-Elbows Reception" at Gameworks, a short walk from the Hyatt Olive 8 Hotel. Members gathered for casual conversation and the USA vs Canada Olympic hockey game.
Attendees convened early the next morning for a full day of presentations from an impressive mix of marketing executives and creative professionals.
Stanley Hainsworth, former Creative Director from Starbucks, Nike and Lego shared an impressive portfolio and insights on building a high performance, in-house creative team. Andrew Delaney, Head of Content for Getty Images, followed with a compelling look at imagery trends in insurance and financial services communications. Will Eisley, Director of Product Development for the Adobe Creative Suite, discussed the seismic shift in marketing communications and how Adobe is empowering creative professionals to design more efficiently across multiple devices. Mitch Dunford, CEO of Insurance Journal, outlined the critical components of a social media strategy then teamed with local agency McLain Insurance to highlight the firm’s own social media success.
After a networking lunch, Rod Brooks, VP and CMO at Pemco Insurance, shared an impressive, research driven campaign aimed at differentiating the prominent local insurer from its larger competitors. Randy Clinger, Head of Marketing Communications of Swiss Re provided useful takeaways about communications strategy and challenges in a global organization. The day concluded with a team presentation from local ad agency Copacino+Fujikado, who presented case histories on how to successfully achieve ROI in multi-platform campaigns.
During the meeting, posts were made to IMCA Facebook, YouTube, and Twitter pages for members to follow.
See agenda and speaker profiles
See video interviews from the event:
