2014 IMCA Showcase Results

The 2014 IMCA Showcase Awards were a huge success, and we’d like to thank everyone who participated in entering awards submissions, judging, creating easels, and voting for the SAMMY Award. This year we had 325 entries in 37 categories from both members and non-members, and have already been getting inquiries for entering in 2015!

Click here to see photos of the winners.

Congratulations to The Hartford Financial Services Group, Inc., the winner of the prestigious 2014 SAMMY Award for their entry, "The Hartford's Sochi 2014 Paralympic Winter Games Campaign" in category 30 - Total Sales/Marketing/Branding Campaign > $100K!

See a list of the winners of the Awards of Excellence and Best of Show below.

01 - Employee Print Communications

Best Of Show

  • Fireman’s Fund Insurance Company / Corporate Office Environmental Rebrand

Awards of Excellence

  • MAPFRE Insurance / 2013 Media, Marketing and Communications Overview
  • Sun Life Financial / Sun Life Group Benefits Cards
  • Westfield Insurance / 2012 Total Rewards Statement

 

02 - Employee Electronic or Interactive Communications

Best Of Show

  • The Main Street America Group / 2014 Open Enrollment Tutorial

Award of Excellence

  • AmWINS Group, Inc. / Better Way Bulletin

 

03 - Employee Audio/Visual Communications

Best Of Show

  • Zurich Insurance / Zurich Employee Engagement Program Video

Awards of Excellence

  • IIABA--Trusted Choice / 10 Social Media Tips in 10 Minutes
  • The Co-operators / Discouraging Hugging in the Workplace

 

04 - Employee Communications Campaign

Best Of Show

  • Zurich Insurance / Zurich Employee Engagement Program

Awards of Excellence

  • EyeMed / EyeMed inFocus
  • PCI / I am PCI

 

05 - External Corporate Print Communications

Best Of Show

  • American Association of Managing General Agents / AAMGA WIN Magazine Winter 2013 Issue

Awards of Excellence

  • Fireman's Fund Insurance Company / Personal Insurance White Paper Series
  • Sun Life Financial / Bright Paper – maximize your impact: Gain the advantage in the small business market

 

06 - External Corporate Electronic or Interactive Communications

Best Of Show

  • Ultra Risk Advisors / Ultra Risk Advisors Website

Awards of Excellence

  • CAMICO / IMPACT 100 Redesign
  • Sun Life Financial / My Sun Life Mobile Demo

 

07 - External Corporate Audio/Visual Communications

Best Of Show

  • The Co-operators / Co-op Cuddlers

Awards of Excellence

  • Jackson National Life Distributors (JNLD) / Green Delivery Video
  • The Guardian Life Insurance Company of America / Shared Interests Videos

 

08 - External Corporate Communications Campaign

Best Of Show

  • PEMCO Insurance / Let Your 12th Fan Spirit Soar! Campaign

Awards of Excellence

  • Canal Insurance Company / Canal's 75th Anniversary Campaign
  • CNA / CNA Technology Cloud Schools

 

09 - Annual Reports / Publicly Traded

Best Of Show

  • XL Group / XL Annual Letters to Shareholders

Award of Excellence

  • The Navigators Group, Inc. / Annual Report--Publicly Traded ("Momentum")

 

10 - Annual Reports / Private

Best Of Show

  • ACUITY / ACUITY's 2013 Annual Report

Awards of Excellence

  • PURE Group of Insurance Companies / 2012 Annual Report to Members
  • The Guardian Life Insurance Company of America / 2013 Guardian Annual Report

 

11 - Public Relations, Single Piece

Best Of Show

  • Liberty Mutual Insurance / Liberty Mutual Encourages Boomers to Have the “Talk” with Aging Parents about Driving

 

12 - Public Relations, Total Campaign

Best Of Show

  • Jewelers Mutual Insurance Company / Everlasting Love PR campaign

Awards of Excellence

  • Florida Association of Insurance Agents (FAIA) / FAIA's Fly-In Campaign
  • The Hartford Financial Services Group / The Hartford's My Tomorrow Campaign

 

13 - Corporate Social Media

Best Of Show

  • Liberty Mutual Insurance / Liberty Mutual Safe and Smart Living Blog

Awards of Excellence

  • Foresters / Foresters
  • Zurich / 2013 Zurich Golf Initiative

 

14 - Corporate Social Responsibility (CSR)

Best Of Show

  • Great American Insurance Group / GAIG Calendar

Awards of Excellence

  • CNA / NRCA Community Involvement Award
  • The Hartford Financial Services Group / The Hartford’s Ski Spectacular

 

15 - Print Product or Image Advertising

Best Of Show

  • Starr Companies / Partnership Ad

Awards of Excellence

  • American Family Insurance / DreamBank Print Campaign
  • ProAssurance / Remote Control Ad

 

16 - Print Product or Image Marketing

Best Of Show

  • The Institutes / The Institutes' Professional Development Solutions Catalog

Awards of Excellence

  • EyeMed / EyeMed Rebranding
  • Great American Insurance Group / Protect Your Town Campaign
  • Vertibrands / PoolPro Winter & Spring Postcards

 

17 - Radio Spot or Campaign

Best Of Show

  • PEMCO Insurance / Let Your 12th Fan Spirit Soar! Radio Campaign

Award of Excellence

  • PEMCO Insurance / “We Did It” Radio Spot

 

18 - TV Spot or Campaign

Best Of Show

  • The Hartford Financial Services Group / The Hartford’s U.S. Paralympic TV Commercials

Award of Excellence

  • Liberty Mutual Insurance / Liberty Mutual and the Ad Inspired by a Tweet
  • Shelter Insurance / TV Campaign

 

19 - Audio/Visual Communications

Best Of Show

  • Liberty Mutual Insurance / Liberty Mutual RISE Campaign

Awards of Excellence

  • EyeMed / Member Out-of-Pocket (MOOP) Campaign
  • Jackson National Life Distributors (JNLD) / Elite Access Correlation Video

 

20 – Publications

Best Of Show

  • Independent Agent magazine / Independent Agent magazine
  • John Hancock Insurance               John Hancock Journal

Awards of Excellence

  • MMIC / Brink magazine
  • The Hanover Insurance Group / Rosie and Her Career Day Surprise

 

21 - Event Management

Best Of Show

  • The Hanover Insurance Group / President’s Club Trip Invitation/Packet

Awards of Excellence

  • Great American Insurance Group / Trucking Big Rig Giveaway
  • John Hancock Insurance               / 2014 John Hancock Insurance Summit Invitation

 

22 - Marketing, Electronic or Interactive Communications

Best Of Show

  • CAMICO / Multi-Channel Lead Generation Campaign

Awards of Excellence

  • Pappas MacDonnell, Inc. / Access Health CT – Educational Website
  • PURE Group of Insurance Companies / Situation Room

 

23 - Marketing Social Media

Best Of Show

  • Shelter Insurance / What do you love - Facebook campaign

Awards of Excellence

  • CNA / Small Business Month
  • Foremost Insurance Group / Foremost Monthly Marketing

 

24 - Mobile Marketing

Best Of Show

  • The Hartford Financial Services Group / The Hartford's LaunchPad App

Award of Excellence

  • The Hartford Financial Services Group / MyTomorrow® Mobilization

 

25 - Single Item, Sales/Marketing/Branding Promotion < $10K

Best Of Show

  • Vertibrands / C&R Infographic Mailing

Awards of Excellence

  • Jackson National Life Distributors (JNLD) / RAWS Trust Overview Brochure
  • The Doctors Company / “Achieve Your Aloha” Co-Op Agent Marketing Program Kit

 

26 - Single Item, Sales/Marketing/Branding Promotion $10 - 25K

Best Of Show

  • John Hancock Financial Services / Accumulation IUL Rolling Targets Mailer

 

27 - Single Item, Sales/Marketing/Branding Promotion > $25K

Best Of Show

  • EyeMed / 2013 “More is More” Direct Mail Campaign

Award of Excellence

  • EyeMed / EyePrefer Campaign

 

28 - Sales/Marketing/Branding/Total Campaign < $50K

Best Of Show

  • Foremost Insurance Group / Choose Your Adventure Agent Incentive

Awards of Excellence

  • Florida Association of Insurance Agents (FAIA) / 2014 FAIA Convention Exhibitor Campaign
  • The Hanover / Growing Together

 

29 - Total Sales/Marketing/Branding Campaign $50 - 100K

Best Of Show

  • Pharmacists Mutual Companies / Brochure Rebranding

Awards of Excellence

  • Eastern Alliance Insurance Group / unite Small Business Brand Campaign
  • Eric Mower + Associates / Chalkography Campaign EyeMed 2013

 

30 - Total Sales/Marketing/Branding Campaign > $100K

Best Of Show

  • Pappas MacDonnell, Inc. / Access Health CT – Change is Here Campaign

Awards of Excellence

  • American Family Insurance / Dreams Protected Campaign
  • EyeMed / 2013 “Hello Amazing” National Media Advertising Campaign

 

31 - In-House, Product or Image Advertising

Best Of Show

  • MAPFRE Insurance / Senses Campaign

Awards of Excellence

  • American Family Insurance / DreamBank In-House Print Campaign
  • Great American Insurance Group / Grim to Great Print Ads

 

32 - In-House Product or Image Marketing

Best Of Show

  • The Hanover insurance Group / Heritage Hallway

Awards of Excellence

  • Jackson National Life Distributors (JNLD) / Curian Holiday Card
  • Missouri Employers Mutual / Policyholder Communication Campaign
  • NAMIC / Member Connection

 

33 - Best Idea Never Produced

Best Of Show

  • The Hartford Financial Services Group / The Hartford 2013 Holiday CEO Pop-up Card

Award of Excellence

  • MAPFRE Insurance / MAPFRE eCampus

 

34 - Your Best Design

Best Of Show

  • Jackson National Life Distributors (JNLD) / Curian Real Time Content Tool

Award of Excellence

  • Great American Insurance Group / Corporate Holiday Cards

 

35 - Creative Development on a Shoestring

Best Of Show

  • PCI / 13 in 2013

Awards of Excellence

  • Monitor Liability Managers / Monitor MyWay Campaign
  • Westfield Insurance / Trilogy Agency Trip Incentive Calendar

36 - Marketing Communications Campaign by a TMPAA Member

Awards of Excellence

  • Ultra Risk Advisors / Ultra Website
  • Mover’s Choice Program / Mover’s Choice Anniversary
  • Brownyard Group / Brownyard "Claims" Campaign

37 - Marketing Communications Campaign by a NAPSLO Member

Best Of Show

  • Freberg Inc. & Willis Programs / NAPSLO Daily News Ads