Global Marketing Leaders Headline 2nd Annual IMCA Creative Forum

Marketing Experts from Coca-Cola, Aflac and Other Top Brands Gather in Atlanta Feb. 20-21 to Discuss Mobile Marketing, Creative Trends and Top Marketing and Communications Issues

Atlanta, Ga. – January 13, 2011 – The Insurance Marketing and Communications Association (IMCA; www.imcanet.com) hosts its second annual IMCA Creative Forum, Feb. 20-21. This event brings together insurance and financial services marketers and communicators throughout North America at the Westin Atlanta Airport Hotel in Atlanta, Ga., February 20-21, 2011.

The event begins with a keynote address on the growing opportunities in and unique considerations of mobile marketing for the insurance sector. Presenter Tom Daly, Head of Global Interactive Marketing, Strategy and Planning at Coca-Cola and past Chairman, North America, of the Mobile Marketing Association, has led several online, global marketing initiatives, including a website re-launch, the FIFA World Cup online experiences and M5 Aluminum Bottle project. Previously, he was head of e-Business for ING and Director of Interactive Customer Communications for UPS.

Also featured at the Creative Forum are:

  • James Wisdom, Director of New Media at Aflac, on bringing a brand into the social media sphere.
  • Kristin Suppelsa, Vice President and Manager for Communications at Liberty Mutual Group, on the essentials of an integrated marketing campaign.
  • Sam Harrison, Chief Executive Officer of Zing Zone, on communicating effectively with decision-makers.
  • Tom Pytel, Director of Creative Services at Allied World Assurance, on cultivating a strong creative team.
  • Composer, technology strategist and consultant Howard Yermish, on thinking like a composer to enhance the creative process.
  • IMCA’s Temie Seibert, on putting your best foot forward for the IMCA Showcase Awards.

“We’re bringing together an outstanding and diverse group of speakers who are leaders in capitalizing on new technologies, fostering creativity and expanding the influence of marketing and communications professionals within their respective organizations,” says IMCA President
Linda Collins. “The IMCA Creative Forum offers attendees an information-packed, cost-effective agenda filled with innovative ideas for making creative use of new and traditional media.”

Event sponsors include The Main Street America Group. Find the complete 2011 IMCA Creative Forum schedule and registration information at www.imcanet.com.

About the Insurance Marketing and Communications Association
IMCA is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes some of the largest multi-line insurance companies and brokerage firms in the country, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property casualty writers in the country. Members includes senior level management and professional staff working in the areas of advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.