Jan. 19 IMCA Webcast to Focus on Legal Issues When Using Freelancers



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Jan. 19 IMCA Webcast to Focus on Legal Issues When Using Freelancers
Program Targeted to Insurance Marketers and Communicators Presented by Sharon Toerek of Toerek Law

MINNEAPOLIS, Dec. 16, 2015 –The Insurance Marketing & Communications Association (IMCA) will host the next edition of its Leadership Webcast Series on Tuesday, Jan. 19, 2016.

The program, “Freelance Nation – Legal Considerations When Using Freelance Marketing and Communications Professionals,” will be presented by Sharon Toerek, principal at Toerek Law, an intellectual property law firm based in Cleveland, Ohio.

During the Jan. 19 webcast, Toerek will lead a discussion focused on legal considerations related to insurance agencies and carriers engaging freelancers. This one-hour live program, which begins at 2 p.m. EST, is free for all IMCA members and just $49.95 for non-members.

“Insurance agencies and carriers’ marketing and communications teams rely on the work of freelance professionals and contractors,” said Mark Friedlander, IMCA’s president and head of corporate communications at The Main Street America Group. “During our webcast, Sharon will explain the importance of knowing the legal aspects of engaging outside vendors – like ownership rights and liability.”

Registration is required to attend IMCA’s Jan. 19 webcast. Please visit https://imcanet.com/events/webcasts/ for more information.

About the Webcast’s Presenter

Sharon Toerek focuses her law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. She provides proactive, strategic counsel on legal issues faced by those industries including copyright and content protection, licensing and transfer of creative content, trademark and brand protection matters, social media and content marketing law issues, agency service contracts, advertising compliance, and contest and promotion compliance and review.

Toerek frequently speaks and presents to professional organizations, advertising agencies, in-house marketing teams, and has created and presented numerous training sessions to industry professionals that enable them to recognize legal issues and protect their valuable work and rights.

She is also the publisher of the marketing industry legal blog Legal + Creative (www.legalandcreative.com), and am an approved participant on the 4A's Legal Consultants Panel, and a past president of the American Ad Federation (AAF) Cleveland.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.