2013 IMCA Conference Brings Insight to Insurance Industry Communicators and Marketers

I.I.I. President Dr. Robert Hartwig, and Comcast and SAP Labs Executives are Among Key Speakers at Association’s Annual Conference in Philadelphia

Philadelphia, Pa. — April 30, 2013 — Dr. Robert Hartwig, president of the renowned Insurance Information Institute (I.I.I.), will kick off the 2013 Insurance Marketing & Communications Association (IMCA) Annual Conference with industry insights and tips for marketers and communicators.

IMCA’s annual conference will be held June 23-26 at the Ritz-Carlton Hotel, Center City Philadelphia, and will bring together insurance marketing and communications professionals from across the United States and Canada.

Dr. Hartwig has spearheaded I.I.I.'s mission of communicating the industry's complex issues to key stakeholders, including media, consumers, insurers, producers, regulators, legislators and investors. Joining Hartwig are leading communicators from SAP Labs, St. Joseph’s University and Comcast.

“At the IMCA annual conference, speakers will cover topics on the cutting edge of marketing and communications,” says Rob Martin, IMCA president. “Attendees have a unique opportunity to immerse themselves in insightful talks, while networking with their colleagues in the industry.”

Peter Intermaggio, senior vice president for marketing communications atComcast, will present a case study of brand transformation at Comcast, one of the world’s leading multimedia companies.

Patricia Saporito, senior director, global chief operating executive for business intelligence at SAP Labs, will present “Big Data In Insurance and How Communicators and IT Can Play Nice in the Sandbox,” followed by Biff Burns, executive vice president, advertiser and agency relations, OneScreen; and Crystal Gurin and vice president/publisher, eMarketer Inc., on digital marketing trends.

Other speakers and topics at this year’s IMCA annual conference include:

  • Michael Angelina, executive director, Academy of Risk Management & Insurance Erivan K. Haub School of Business at Saint Joseph's University: The Talent Gap – Attracting the Best and Brightest to the Industry and What Communicators Need to Do.
  • Kelly McDonald, chief executive officer, McDonald Marketing: Changing Demographics and How This Affects Your Business Today and Tomorrow and How to Market to People Who Are Not Like You: The New Market Segmentation.
  • Kristin Hambelton, vice president, marketing, North America, Neolane: Mobile Marketing.
  • Dustin Jacobsen, Flatsquare Technology: Define, Measure, & Achieve Social Media Objectives.

The IMCA annual conference is also venue for the IMCA Showcase Awards, the longest-running creative awards competition for insurance marketing and communications professionals. The Showcase Awards gala will be held June 25 and will highlight the best insurance marketing and communications creative across the industry.

Sponsors of the 2013 IMCA annual conference are: Risk & Insurance, Philadelphia Insurance Companies, Progressive Management Resources, IMN, Insurance Journal, Adapt Interactive Intelligence, Independent Agent, Zurich, Best’s Review, Ring Revenue, The Rough Notes Company, The Main Street American Group, Business Insurance, Wahlstrom, The Institutes, The Coo-operators, Grinnell Mutual Reinsurance.

For updates on the IMCA annual conference and Showcase Awards, visit www.imcanet.com.

About IMCA
The Insurance Marketing and Communications Association (IMCAsm) is an international organization of insurance professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.