The Hartford Financial Services Group won the coveted SAMMY Award for overall best of show, along with six additional awards at the 2014 Annual IMCA Showcase Awards. EyeMed also won six awards, including five Awards of Excellence, while Liberty Mutual Insurance took home the most Best of Show awards, with three.
Marking its 56th year, the 2014 Showcase Awards recognize outstanding marketing and communications work in the insurance industry to promote higher standards of excellence. Entries are drawn from all corners of the insurance industry and across a broad range of categories, from television advertising to social media to employee communications.
This year’s ceremony was held on June 24 in San Diego during the IMCA Annual Conference. The awards were presented to a range of insurance organizations in categories including corporate social media, marketing communications, advertising and public relations.
Attendees voted on the association’s SAMMY award winner, selecting The Hartford for the 2014 SAMMY award as the overall best of show for its Paralympic TV Commercial in the TV Spot or Campaign category. The ad also won Best of Show in its category.
The Hartford garnered another Best of Show for its LaunchPad App in the Mobile Marketing category. Liberty Mutual’s Best of Show awards spanned the categories of Public Relations, Corporate Social Media and Audio/Visual Communications, including one award for its Liberty Mutual Safe and Smart blog.
For EyeMed, its Awards of Excellence fell across many categories, but the company’s Best of Show award went to its 2013 “More is More” Direct Mail Campaign in the Single Item, Sales/Marketing/Branding Promotion category. Both Great American Insurance Group and Jackson National Life Distributors earned five overall awards.
Other winners of Best in Show awards included: ACUITY, American Association of Managing General Agents (AAMGA), CAMICO, The Co-operators, Fireman’s Fund Insurance Group, Foremost Insurance Group, Freberg Inc./Willis Programs, Great American Insurance Group, The Hanover Insurance Group, Independent Agent Magazine, The Institutes, Jackson National Life Distributors, Jewelers Mutual Insurance Company, John Hancock Financial Services, John Hancock Insurance, The Main Street America Group, MAPFRE Insurance, Pappas MacDonnell Inc., PCI, PEMCO, Pharmacists Mutual Companies, Shelter Insurance, Starr Companies, Ultra Risk Advisors, Vertibrands Marketing, XL Group and Zurich Insurance.
Several companies won three or more Award of Excellence honors, including American Family Insurance, CNA, EyeMed, Great American Insurance Group, The Hartford Financial Services Group, Jackson National Life Distributors and Sun Life Financial.
Additional Award of Excellence winners included AmWINS Group Inc., CAMICO, Canal Insurance Company, The Co-operators, The Doctors Company, Eastern Alliance Insurance Group, Eric Mower + Associates, Fireman’s Fund Insurance Company, Florida Association of Insurance Agents, Foremost Insurance Group, Foresters, The Guardian Life Insurance Company of America, The Hanover Insurance Group, The Hartford Financial Services Group Inc., IIABA-Trusted Choice, John Hancock Insurance, Liberty Mutual Insurance, MAPFRE Insurance, Missouri Employers Mutual, MMIC, Monitor Liability Managers, NAMIC, The Navigators Group Inc., Pappas MacDonnell Inc., PCI, PEMCO Insurance, ProAssurance, PURE Group of Insurance Companies, Shelter Insurance, Vertibrands Marketing, Westfield Insurance and Zurich Insurance.