Entry Details

  • Entry Guidelines
  • Entry Requirements
  • Entry Categories
  • Judging Criteria

Entry Guidelines

PLEASE READ CAREFULLY

  • The competition is open to IMCA members as well as non-members.
  • Materials must have been produced between January 1, 2017, and March 31, 2018, in support of insurance services operations.
  • There is no limit to the number of entries you may submit. You may submit multiple entries per category, however, each entry will require a separate entry form and fee.
  • Entries may not have been previously entered in the Showcase Awards competition unless at least 51% of the work has been revised.
  • All entries must be submitted for judging exactly as published, aired, implemented, etc., and may not be modified in any way for an awards entry.
  • IMCA is an international organization and accepts entries from organizations based outside of the USA as well as campaign material used in other countries. However, a written translation or adaptation must accompany non-English entries.
  • IMCA and our Awards Committee reserves the right to reclassify entries submitted in the wrong categories.
  • Judges reserve the right to make no award in a category if submissions do not meet their expectations.
  • ALL ENTRIES must be submitted online using the IMCA Showcase portal. Physical submissions will not be accepted.
  • Syndicated material (i.e., material prepared on speculation by an outside company for use by the insurance industry) will not be accepted.
  • Entries with payment must be submitted no later than March 31, 2018, at 5:00 p.m. EST/4:00 p.m. CST in order to be considered for the competition.
  • IMPORTANT: All entries become the property of the IMCA Showcase Awards. IMCA respects and acknowledges the intellectual copyright of the entering firms’ creative work, and we fully protect those rights.

Should you have questions, please feel free to contact the IMCA office at (952) 928-4644 or via email at info@imcanet.com.

SAMPLE ENTRY FORM

 

Entry Requirements

INTEGRATED CAMPAIGNS

  • Entries must be a combination of work from at least 2 media
  • Entries should consist of 3 or more pieces

MOBILE

  • Provide a direct URL accessible via a mobile phone, tablet or other mobile device as they will be judged on a mobile device.
  • If your work is password protected, you will need to provide a username and password for judging purposes.
  • Mobile websites entered will be judged solely on the content provided as we do not allow for additional supporting documents or explanation.
  • For applications, you may submit a URL that directs to a product demo showing the application features and components, or a direct link to download the application.

ACCEPTABLE FILE FORMATS:

There are no limitations on the file type or size allowed. However, please be aware that our judges need to be able to download and open any files submitted in order to be considered for an award. Please see our recommended guidelines below.

  • Documents
    • File size: Less than 5MB
    • File formats: doc, pdf, ppt
  • Pictures/Photographs
    • File size: Less than 5MB
    • File formats: jpg, png, gif, tiff
  • Audio
    • File size: Less than 5MB
    • File formats: mp3, wma
  • Videos/TV Ads
    • File size: Less than 10MB
    • File formats: avi, mov, wmv, mpg, mepg, mp4

You can also submit links to URLs for videos and other large files.

Please direct questions to the IMCA office at (952) 928-4644 or via email at info@imcanet.com.

SAMPLE ENTRY FORM

 

Entry Categories

Division IInternal Corporate Communications
Corporate communications that are not directly sales oriented and targeted at company employees supporting the organization’s goals or special events, including anniversaries, benefits, mergers, new brand roll out or employee appreciation events.

  1. Employee Print Communications: Newsletters, special publications, brochures, postcards, invitations, posters, etc. Materials must have been printed in hard copy, and not produced for electronic delivery.
  2. Employee Electronic or Interactive Communications: Computer/device-based communications using electronic delivery, including websites and e-communications (e-newsletters, e-magazines, e-mail) and social media.
  3. Employee Audio/Visual Communications: Programs that use audio, video, film, slides, or a combination of these elements.
  4. Employee Communications Campaign: Three or more activities or materials using at least two types of media – for example, print and video.

Division IIExternal Corporate Communications 
Corporate communications that are not directly sales oriented and targeted at analysts, shareholders or the public at large, including charitable activities, sustainability/green initiatives and other social programs or events.

  1. External Corporate Print Communications: Newsletters, special publications, articles, white papers, brochures, postcards, invitations, posters, etc. Materials must have been printed in hard copy, and not produced for electronic delivery.
  2. External Corporate Electronic or Interactive Communications: Computer/device-based communications using electronic delivery, including website and e-communications (e-newsletters, e-magazines, e-mail) or social media on a single platform.
  3. External Corporate Audio/Visual Communications: Programs that use audio, video, film, slides, or a combination of these elements. Can be a single medium, multimedia or interactive.
  4. External Corporate Communications Campaign: Three or more activities or materials using at least two types of media – for example, print and video.
  5. Annual Reports – Publicly traded, electronic or printed.
  6. Annual Reports – Private, electronic or printed.
  7. Public Relations – A strategic communication process that builds mutually beneficial relationships between your organization and your public. Single piece or total campaign.
  8. Corporate Social Media: Campaigns showing three or more activities using two or more social media platforms such as blogs, Twitter, Facebook, YouTube, LinkedIn, etc. to communicate corporate messages and interact with external audiences, including clients, prospects, business partners and the general public.
  9. Corporate Social Responsibility (CSR): Policies, programs and activities that demonstrate and promote an organization’s commitment to improving the quality of life of its employees, their families or the communities in which they live and work. Such efforts frequently emphasize social, environmental and economic sustainability.

Division III – Marketing Communications 
Includes projects, programs and campaigns that are focused on sales or marketing/promoting products and services in line with business goals and objectives to consumers or businesses (including a carrier or wholesaler’s agents and brokers).

  1. Product Advertising/Marketing – Can be a single piece or multiple print pieces of the same campaign that highlight a product your organization produces that is advertised/marketed via a printed hard copy.
  2. Print Corporate Image Advertising/Marketing – Can be a single piece or multiple print pieces of the same campaign that highlight the image/ideals of your organization that is advertised/marketed via a printed hard copy.
  3. Broadcast Media Spot or Campaign: No more than three (3) commercials using radio or TV to promote your product/service or image.
  4. Audio/Visual Communications Under 1 Minute: Programs that use audio, video, film, slides or a combination of elements. Can be a single medium, multimedia or interactive. Completed piece must be 1 minute or less in length.
  5. Audio/Visual Communications Over 1 Minute: Programs that use audio, video, film, slides or a combination of elements. Can be a single medium, multimedia or interactive. Completed piece must be over 1 minute in length.
  6. Publications: Magazines, newsletters and special publications.
  7. Event or Experiential Marketing: Include any materials created to engage participants at consumer events, industry events or trade shows. Entry may be a photograph of a booth, props or materials used at the event.
  8. Digital Marketing Campaign: Computer/device-based communications directed to external audiences that use electronic production and delivery specific to internet websites and micro-sites. Must include at least 3 pieces.
  9. Digital Ad Marketing, Single Piece: Computer/device-based communication directed to external audiences that use electronic production and delivery.
  10. Email Marketing: Computer/device-based communications directed to external audiences that use electronic production and delivery specific to e-mail campaigns and PURLs.
  11. Social Media Marketing: Marketing using one or more social media platforms such as blogs, Twitter, Facebook, YouTube, LinkedIn, etc., as well as webinars and other online tools and practices to build communities and engagement, establish brand, promote products and services and share experiences.
  12. Single Item, Sales/Marketing/Branding Promotion under $15K: Budget includes development costs only. Enter all mediums except radio and TV.
  13. Single Item, Sales/Marketing/Branding Promotion over $15K: Budget includes development costs only. Enter all mediums except radio and TV.
  14. Total Sales/Marketing/Branding Campaign under $15K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.
  15. Total Sales/Marketing/Branding Campaign between $16K and $30K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.
  16. Total Sales/Marketing/Branding Campaign between $31K and $50K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.
  17. Total Sales/Marketing/Branding Campaign over $50K: No fewer than three (3) pieces; budget should include all costs, external and internal including print and media buy.

Division IVMiscellaneous Categories
This category includes all marketing and communications projects that do not fit the categories above but are just too good to be forgotten.

  1. In-House, Product or Image Advertising/Marketing: All creative elements must be produced in-house, no agencies please.
  2. Best Idea Never Produced: A communication that was developed but never produced.
  3. Creative Development on a Shoestring: A communication where development costs for design and copy totaled $1,000 or less, excluding production cost.

 

Judge Application

If you would like to become a judge, please see our judge FAQ and Expectations and complete our judge application.

Judging Criteria

Judging is conducted by teams of marketing, advertising, communications, design and audio-visual professionals from outside and within the insurance industry. Judging teams review all entries in each category and rate them based on the information that you provide on your online entry form and the following criteria:

Non Digital Communications Categories

  • Strategy, Effectiveness & Functionality – Potency of impact with measurable success criteria and demonstrated results, calls to action and professionalism in accomplishing the stated objective
  • Audience & Focus – Reflects the interest, needs and language of the stated target audience, absence of conceptual dissonance
  • Content – Well-written copy or script, use of compelling language, clear messaging, articulation of complex concepts
  • Design & Presentation – Artistry, visual appeal and synergy, insight and uniqueness, enhances the communications objectives

Digital communications other than social media categories

  • Strategy and/or goals with measurable success criteria and demonstrated results
  • Design & Presentation – Core design concepts, layout, use of space and tools, synchronization of visual and audio elements
  • Functionality – Overall operational efficiency, audience appeal and usability, quality of code, navigation and site performance
  • Content, Audience & Focus – Content quality and usefulness, verbal expression and clarity of language, overall information architecture and access

Social Media

  • Strategy and/or objectives with measurable success criteria and demonstrated results
  • Design & Presentation – Cohesively branded and sets clear community expectations
  • Effective Use of Platform – Leverages the strengths of one or more platforms, the tools available with the platforms, and where applicable demonstrates integration with other media.
  • Content, Audience & Focus – Quality content, fosters engagement, shows authentic and timely participation with relevant information, encouraging peer-to-peer interaction and fostering advocacy