2017 Annual Conference & Showcase Gala

Countdown to the 2018 IMCA Annual Conference:

2018/06/24 14:00:00

imca_2017_ac_logo_vector_final_web

THANKS FOR AN OUTSTANDING ANNUAL CONFERENCE!

We couldn’t have held this inspirational conference without the countless hours of help from our board members, committee volunteers, sponsors, exhibitors, speakers, attendees, Showcase entrants, Showcase judges, Showcase Award voters, Showcase display participants…the list is practically endless! THANK YOU!

See Board Chair Anna Hargis share her heartfelt thoughts on the importance of insurance.

Save the Date
Mark your calendars now for the 2018 IMCA Annual Conference & Showcase Gala, which will take place June 24 – June 26 at the fabulous W Atlanta Midtown in Atlanta, GA! Stay tuned for more details in the coming months. A promotional video on Atlanta coming soon!

 

Keep the Conversation Going
Please continue to follow us on Twitter, Facebook and LinkedIn for any additional conference follow-up, or check out the conference app for any additional posts.

 

 

Volunteers
Were you inspired to become more involved with IMCA as a volunteer? We have many committee positions available – which is a great way to get your foot in the door for a future board position. Please contact us, at info@imcanet.com for details.

 

Speaker Presentations
Our 2017 Annual Conference speaker presentations are now available on our website for you to view and download. The presentations are only accessible to IMCA members, so we have granted temporary memberships to all non-members through Sept. 1, 2017.

To download the presentations:

  1. Log in to the IMCA website (button in the upper right corner)
  2. Scroll down to the very bottom of the page, and look for the “For Members” section
  3. Click on “Member Downloads”

Photos
All of the photos from our conference are now available on our Flickr site.

Have images you'd like to share? You can still upload to our conference app.

For photo credits, please use Samantha Quinlan Photography.

 

Showcase Award Winners
Congratulations to all our Showcase Winners! See a video recap of the gala

The caliber of entries this year was stellar and we are already looking forward to the creativity and skills that will be entered in next year’s competition.

 

2017 SAMMY Award Winner
Congratulations to Kansas City Life Insurance Company, for winning the 2017 SAMMY Award for their entry, "VIP Victory in Production, President’s Birthday Contest.”

 

 

2017 TaDa! Award Winner
Congratulations to our first ever winner of the IMCA TaDa! Award, The American Equity Underwriters Inc., for their “2017 Mardi Gras Mail Out” onsite display.

 

 

2017 Innovation Torchbearer Winner
Congratulations to the Pennsylvania Insurance Fraud Prevention Authority (IFPA) for being award the 2017 Innovation Torchbearer Award.

 

 

Speaker Connections
If you liked what you heard at the conference, stay connected with our speakers! Many have blogs, newsletters, etc. Links are in the speakers section.

 

 

#2017IMCA Buzz
Check out some of the articles that have been published about our 2017 Annual Conference on our news feed.

 

 

Mitch Goudy – Showcase Gala Performer
If you enjoyed the #Rowdie performance at the gala, check out his website.

 

 

 

Thanks for the Prizes!
Thank you to our sponsors and exhibitors for providing such great prizes!

On Time Game:
Two $50 cash winners – YPM

Booth Game Drawing:
250 custom magnets – Banker’s Advertising
Echo Dot – Siteimprove
Echo Dot – AM Best
American Express gift card - Chromium
Starbucks gift card – Independent Agent
iPhone camera lens – Neilson Marketing
Amazon gift card – Expressdocs
Gift card – Exact match Media
Starbucks gift card – Explore Data Solutions
Coffee of the month – Hult Marketing
Starbucks gift card – IMN
Three Visa gift cards - IMCA

_____________________________________________________________

The IMCA Annual Conference & Showcase Gala is the premier event for industry marketers and communicators. At this fun and informative event, you will gain insights into relevant topics on everything from crisis communications to dealing with disrupters to improving your ROI. There are also ample opportunities to network with your peers. Leave the conference inspired and ready to implement actionable takeaways.

IMCA looks forward to welcoming you to Scottsdale

June 25-27, 2017

Reserve your spot today.

Printable Agenda

 

Sunday, June 25, 2017
2:00 p.m.Registration, SAMMY/TaDa! voting and exhibits openGrand Coronado
6:00 p.m.Opening Reception
Sponsored by LexisNexis Risk Solutions
Pueblo Main

Monday, June 26, 2017
6:00 a.m. Registration, SAMMY/TaDa! voting and exhibits openGrand Coronado
7:15 a.m.Hot Buffet Breakfast
Arizona Room 1
8:00 a.m.Welcome - Anna Hargis, IMCA Board Chair
Announcements, Day Chair
Grand Coronado
General Session - Keith Bundy, Digital Accessibility Consultant and Trainer, SiteImprove
"Boost Your Bottom Line with an Accessible Website"
(details)
Grand Coronado
Keynote Address - Jason Keath, Founder & CEO, Social Fresh
"The Future of Social Media: Where to Spend Your Time and Money for the Best Return"
(details)
Sponsored by Xpressdocs
Grand Coronado
10:30 a.m. Networking Break, SAMMY/TaDa! voting and exhibits open
Sponsored by The Co-operators
Grand Coronado
11:00 a.m.General Session - David Williams, President and CEO, Make-A-Wish America
"Not Just Wishful Thinking: Building Your Brand Through Strategic Philanthropy"
(details)
Grand Coronado
12:00 p.m. IMCA Innovation Torchbearer Award Ceremony & Luncheon
Sponsored by A.M. Best
Pueblo Main
1:00 p.m. Breakout Session - Gary Kimball, President, Kimball Communications
"Crisis Communications: The Role of the Marketing and Communications Pro in Building Effective Strategies"
(details)

(video promo)
Board Room
1:00 p.m. Breakout Session - Nancy Harhut, Creative Senior Executive
"10 Human Behavior Hacks That Will Change the Way You Create Emails"
(details)

(video promo)
Pima Room
1:00 p.m. Breakout Session - Reid Robinson, Senior Manager, Social Selling Solutions Consultant, Hootsuite
"Build a Social Enterprise in Insurance Services"
(details)


(video promo)
Arizona Room II
1:00 p.m. Breakout Session - Felicia Stanczak, COO, Magnani Continuum Marketing
"Five Really Smart Marketing Behaviors That Can Actually Tank Your Results"
(details)

(video promo)
Arizona Room III
2:00 p.m. Transition
2:15 p.m. Breakout Session - Peter van Aartrijk, President, Chromium
"Fasten Your Seat Belts: Insurtech's Impact on Insurance Branding"
(details)
Board Room
2:15 p.m. Breakout Session - Nancy Harhut, Creative Senior Executive
"10 Human Behavior Hacks That Will Change the Way You Create Emails"
(details)

(video promo)
Pima Room
2:15 p.m. Breakout Session - Reid Robinson, Senior Manager, Social Selling Solutions Consultant, Hootsuite
"Build a Social Enterprise in Insurance Services"(details)

(video promo)
Arizona Room II
2:15 p.m. Breakout Session - Felicia Stanczak, COO, Magnani Continuum Marketing
"Five Really Smart Marketing Behaviors That Can Actually Tank Your Results"
(details)

(video promo)
Arizona Room III
3:15 p.m. Networking Break, SAMMY/TaDa! voting and exhibits open
Sponsored by Business Insurance
Grand Coronado
3:45 p.m. Announcements and prizes - must be present to win!Grand Coronado
6:00 p.m. Dine Around Scottsdale

Tuesday, June 27, 2017
7:00 a.m. Registration OpenGrand Coronado
SAMMY/TaDa! voting and exhibits openGrand Coronado
7:15 a.m. Hot Buffet Breakfast
Sponsored by Shelter Insurance
Arizona Room I
8:00 a.m. State of Association - Anna Hargis, IMCA Board Chair
Announcements, Day Chair
Grand Coronado
General Session - Jim Flynn, President/CEO, Hult Marketing
"Beyond the Buzzwords of Social Media, Content Mojo and Marketing Automation: 7 Strategies You Can Implement Tomorrow to Start Proving ROI for Your Brand"
(details)
(video promo)
Grand Coronado
Keynote Address - Jeanette McMurtry, CMO, Elateral
"The Psychology of Choice: Understanding the Science of Why We Do What We Do and Buy What We Buy"
Sponsored by SG360
(details)

(powerpoint promo)
Grand Coronado
10:30 a.m. Networking Break, SAMMY/TaDa! voting and exhibit openGrand Coronado
11:00 a.m.General Session - Seth Birnbaum, CEO, Everquote
"Why 'Disrupters' Are the Key to Survival, Not the Enemy"
(details)

(video promo)
Grand Coronado
12:00 p.m. Networking Lunch
Sponsored by Chromium
Pueblo Room
1:00 p.m.SAMMY/TaDa! voting ends/exhibits closeGrand Coronado
1:00 p.m. TaDa! display tear down/exhibitors begin to tear downGrand Coronado
1:15 p.m. Breakout Session - Jim Flynn, President/CEO and
Karen Korsgard, Director of Client Services, Hult Marketing
"Building a Strategy to Generate More Leads and Promote Your Brand with
Inbound Marketing"
(details)

(video promo)
Board Room
1:15 p.m.Breakout Session - Jeanette McMurtry, CMO, Elateral
"Triggering the Unconscious Mind for Unthinkable ROI: Using Psychology to Drive Loyalty, Devotion and Evangelism"
(details)

(powerpoint promo)
Pima Room
1:15 p.m.Breakout Session - Elizabeth Mertz, Director of Client Services Catalyst
"Finding the Gaps in Your Customer Experience"
(Mertz details)

(video promo)
Arizona Room II
1:15 p.m.Breakout Session - Chris Nance, CCO, Danica Wallin, Strategic Communications Program Manager and Rachel Cannon, Business Technology Manager, California Earthquake Authority
"Confessions of a Scrum Team"
(Nance details)

(Wallin)

(Cannon)

(video promo)
Arizona Room III
2:15 p.m. Transition
2:30 p.m. Breakout Session - Jim Flynn, President/CEO and Karen Korsgard
"Putting Your Inbound Marketing Strategy to Work, Fine-Tuning the Basics "
(details)

(video promo)
Board Room
2:30 p.m. Breakout Session - Larry Neilson, CEO, Neilson Marketing Services
"Designing Your Digital Marketing Plan as a Revenue Driver"
(details)
Pima Room
2:30 p.m. Breakout Session - Elizabeth Mertz, Director of Client Services Catalyst
"Finding the Gaps in Your Customer Experience"
(Mertz details)

(video promo)
Arizona Room II
2:30 p.m. Breakout Session - Emily Hathcoat, Vice President of Marketing, CNA
"What Can You Do? Driving Company-Wide Transformation as a Marketer"
(details)
Arizona Room III
3:30 p.m. Networking Break & Prize Drawing - must be present to win!Arizona Room I
6:00 p.m.Showcase Awards Reception
Sponsored by Siteimprove
Paradise Park Lawn
7:00 p.m.Showcase Awards Gala
Sponsored by The Main Street America Group
Grand Coronado
9:30 a.m.Gala After PartyGrand Coronado

REGISTRATION FOR 2017 IS NOW CLOSED. We hope to see you at the 2018 IMCA Annual Conference, at the W Atlanta Midtown, June 24-26, 2018 in Atlanta, GA!

Buy 4 Get 1 More!
If you register four members of your organization at the regular rate, you can send a 5th person to the conference for free! Once your first 4 attendees are registered, contact the IMCA office to receive a promo code to register the 5th person at no additional cost. Contact us at (952) 928-4644 with any questions.

Housing
BOOK your room at the Scottsdale Resort at McCormick Ranch today!
Room rate: $155.00 per night

Attention: Reservations for the 2017 IMCA Annual Conference & Showcase Gala should be made directly (and only) with the Scottsdale Resort at McCormick Ranch via their online reservation system. Any offers or calls you may receive from hotels and/or housing agencies are not affiliated with IMCA and are not authorized communications. 

Registration Rates

Members Non-Members 
December Promo$1,095.00December PromoNA
Early Bird$1,245.00Early Bird$1,645.00
Standard Rate$1,345.00Standard Rate$1,745.00
Monday Only$650.00Monday Only$850.00
Tuesday Only$750.00Tuesday Only$950.00
Gala Only$150.00Gala Only$150.00
December promo: Dec. 1 - Dec. 31, 2016
Early Bird: Jan. 1 - April 21, 2017
Standard: April 22 - June 13, 2017

Jason Keath

Founder & CEO of Social Fresh

"The Future of Social Media: Where to Spend Your Time and Money for the Best Return"

Jeanette McMurtry

Chief Marketing Officer, Principal, e4marketing

"The Psychology of Choice: Understanding the Science of Why We Do What We Do and Buy What We Buy"

powerpoint promo

David Williams

President & CEO, Make-A-Wish America

"Not Just Wishful Thinking: Building Your Brand Through Strategic Philanthropy"

Jim Flynn

President and Certified Brand Strategist at Hult Marketing

"Beyond Buzzwords of Social Media, Content Mojo and Marketing Automation: 7 Strategies to Start Proving ROI For Your Brand"

video promo

Seth Birnbaum

CEO & Co-founder of EverQuote

"Why 'Disrupters' Are the Key to Survival, Not the Enemy"

video promo

Gary Kimball

President, Kimball Communications

"Crisis Communications: The Role of the Marketing and Communications Pro in Building Effective Strategies"

video promo

Elizabeth Mertz

Director of Client Services, Catalyst

"Finding the Gaps in Your Customer Experience"

video promo

Peter van Aartrijk

Co-founder & Principal of Chromium

"Fasten Your Seatbelts: Insurtech's Impact on Insurance Branding"

Danica Wallin

Strategic Communications Program Manager, California Earthquake Authority

"Confessions of a Scrum Team"

video promo

Rachel Cannon

Business Technology Manager, California Earthquake Authority

"Confessions of a Scrum Team"

video promo

Chris Nance

Chief Communications Officer, California Earthquake Authority

"Confessions of a Scrum Team"

video promo

Nancy Harhut

Creative Senior Executive

"10 Human Behavior Hacks That Will Change the Way You Create Email"

video promo

Reid Robinson

Social Selling Solutions Consultant, Hootsuite

"Build a Social Enterprise in Insurance Services"

video promo

Felicia Stanczak

COO/Managing Partner, Magnani Continuum Marketing

"Five Really Smart Marketing Behaviors That Can Actually Tank Your Results"

video promo

Larry Neilson

CEO Neilson Marketing Services/ProgramBusiness.com

"What is Integrated Digital Marketing?"

Emily Hathcoat

Vice President, Corporate Marketing & Advertising, CNA

"What Can You Do? Driving Company-wide Transformation as a Marketer"

Keith Bundy

Digital Accessibility Consultant and Trainer, Siteimprove

"Boost Your Bottom Line with an Accessible Website"

Karen Korsgard

Director of Client Services, Hult Marketing

"Building a Strategy to Generate More Leads and Promote Your Brand with
Inbound Marketing"

Thank you to our sponsors!

Diamond

Platinum

Gold

Silver

Bronze

Additional Sponsors

If you are interested in taking advantage of sponsorship opportunities, please download the sponsor brochure or email info@imcanet.com.

Need to convince anyone on why you should attend? See what you can gain from attending our conference!

Gala Entertainment Announced!

We are excited to announce our entertainer and emcee for our 2017 IMCA Annual Showcase Awards Gala! Mitch Goudy, who recently received a feature in Rolling Stone as one of the “25 Best Things We Saw at CMA Music Fest 2016” and secured the ‘Best One-Man Show’ and one of Country Music Association (CMA)’s ‘Who New To Watch Artists.’ Rowdie Goudy is becoming one of country’s hottest new stars rocking stages across the nation.

Mitch will entertain our guest during our Gala Reception, and then host our Awards Program.  Attendees will even have a chance to win a cool Mitch Goudy prize during the awards celebration!

Conference and Showcase Awards News:

Recruiting Virtual Judges - The Standard, Feb. 3, 2017

Virtual Judging Opportunity - Yahoo! Finance, Jan. 19, 2017

Apply to be a Showcase Judge - The Main Street America Group Newsroom, Jan. 18, 2017

Experts Wanted to Judge - USA News, Jan. 18, 2017

Showcase Judges Wanted - World News, Jan. 18, 2017

Calling Showcase Judges - Enhanced Online News, Jan. 18, 2017

Testimonials from previous attendees:

“As a first time attendee of IMCA’S Annual Conference and Showcase Gala, I had high expectations for the takeaways I would have from the event and the amount of networking I would experience with marketing and communications professionals in the insurance industry. This year’s event did not disappoint: the speakers were informative and relevant, the breakout sessions were engaging, and the networking was meaningful. I really appreciated being able to learn with and from the other attendees who were facing the same hurdles as my team. The board does a phenomenal job of putting together an impactful agenda and a fun theme for the attendees to enjoy.”

-Jane Kim, Communications Manager, Allstate Business Insurance

 

“The IMCA conference in Baltimore was a great experience for me.  The presentations were interesting and relevant, and the setting was friendly and relaxed.  I enjoyed seeing the best work of other companies in the Showcase.  I look forward to attending future IMCA events, along with others from our Marketing and Communications teams.”

-Mark McBeath, Vice President, Marketing, The Cincinnati Insurance Companies

 

“It’s always a challenge to get out of the office for industry meetings.  Everyone is stretched for time. If you’re a professional insurance marketer and you can get to just one industry event in 2017, I wouldn’t miss the IMCA annual conference.  You’ll find a highly relevant program, of course.   And it’s really fun chatting with all the cool cats over cocktails.”

-Peter van Aartrijk, Principal, Financial Services, CHROMIUM | vivid shining brands

For Showcase Awards click here.

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