April Webcast: Beyond the Buzzwords of Social Media, Content Mojo and Marketing Automation: Differentiate Your Brand and Monetize Your Online Efforts
Date: April 25, 2017
The insurance industry is constantly changing, whether you are a program manger, a broker or a niche market, your ecosystem is experiencing disruption from multiple directions. Whether it’s the consolidation of distribution channels or innovations in technology, strategies are evolving more rapidly than ever. Understanding and capitalizing on this evolution affects the success of your organization’s entire marketing and sales strategy.
During this webcast, we will define some “how-to” components for building an online marketing strategy to prove return on investment for your brand. This program will also address:
Importance of discovering and understanding your differentiated brand.
Today’s sales funnel, including how and why it has changed.
Nature of content and what drives engagement throughout the sales funnel.
Website optimization and the basics for conversion
You will also learn tangible content marketing strategies that marketers at insurance carriers and agencies can engage to meet their business goals.
If you are a member, you must be logged in to the website to receive the member rates. You can log in here, and then return to the registration page.
Early Bird Rate (Jan. 1 - April 21, 2017) - Members: $1245.00 and Non-members: $1645.00
Standard Rate (April 22 - June 13, 2017) - Members: $1345.00 and Non-members: $1745.00
Monday Only - Members: $650.00 and Non-members: $850.00
Tuesday Only - Members: $750.00 and Non-members: $950.00
Gala Only - $150.00
Not a member? Join today to receive our member pricing! Then return to the registration page to complete your registration.