2014 Annual Conference & Showcase Gala

If you couldn’t make it this year, don’t miss the 2015 Annual Conference at the Hutton Hotel in Nashville (June 21-23, 2013).

Thank you so much! We’d like to thank everyone who participated in the 2014 IMCA Annual Conference and Showcase Gala. We established an all-time attendance record this year, with attendees traveling from 31 U.S. states and Canada.

What people are saying Our 2014 conference was very popular on social media - see a short video of what people were Tweeting throughout the event. Also check us out on Facebook {ADD LINK} and Twitter {ADD LINK}!

SAMMY Award Winner Congrats to The Hartford Financial Services Group, Inc., winner of the prestigious 2014 SAMMY Award for their entry, "The Hartford's Sochi 2014 Paralympic Winter Games Campaign" in category 30 - Total Sales/Marketing/Branding Campaing > $100K! Thanks to all of the Showcase Award participants and to everyone who voted for their favorite.

Showcase Award Winners All of the Showcase Award winners for 2014 are now listed on the IMCA website. Submissions for the 2015 Showcase Awards will be open next spring. If you or anyone you know would be interested in judging next year, please contact our office.

Innovation Torchbearer Award The winner of the 2014 Innovation Torchbearer Award was given to Swiss Re for their 150th Anniversary celebration themed Open Minds Connection Generations. This included a dedicated website and blog, worldwide events and forums, an interactive game, and a nonprofit organization committed to care and concern for society and the environment.

Speaker Presentations We had a great lineup of speakers this year, and we want to thank them once again for sharing their insights and industry knowledge. All speaker presentations are posted on the IMCA website unless otherwise indicated by the presenter. To access the presentations, you will need to log in to the IMCA website and click on "Member Downloads" in the lower left corner of the page. Attendees who are not currently members of IMCA will have temporary member status allowing access to the presentations until Aug. 31, 2014. To log in, enter your email address, user name and password. (NOTE: If you didn't have existing log in credentials, use your first initial and last name for your username - so John Smith would be jsmith - and the password "conference2014".) Feel free to change your password at any time by clicking on "Lost Password." All new members will receive an invitation to continue your membership through our renewal process.

Save The Date The 2015 IMCA Annual Conference and Showcase Gala will be held at The Hutton in Nashville, TN, June 21-23, 2015. We hope to see you there!

Interested in helping? Our Volunteers make putting together a successful meeting possible! If you are interested in volunteering, please contact the IMCA office.

Sponsors Finally, we’d to give another huge "Thank You" to all of our 2014 sponsors and exhibitors. Without them, our very successful 2014 Annual Conference would not have been possible.

2014 Conference logo

Catch This Wave -- The Insurance Marketing and Communication Association (IMCA) is taking its annual meeting to Paradise Point Resort & Spa in San Diego. Network under the sun with industry peers and hear from experts on a wide range of emerging topics including new marketing channels, the evolution of social media strategies, digital marketing, big data, gamification, crisis communication and much more.

See the easels on display at the conference for everyone who is in the running for an  IMCA SAMMY Award! Everyone registered will be able to cast their vote for the winning entry onsite.


Full Conference Registration, Member Rate: $1,095
Full Conference Registration, Non-member Rate: $1,395

NOTE: Online registration ends on Sunday, June 8, 2014! Don't miss out! Register today! After June 8, please contact our office directly at 952-928-4644 to register.

Event Details:

Start Date: June 22, 2014
End Date: June 24, 2014

Paradise Point Resort & Spa
1404 Vacation Road
San Diego , CA 92109
P: 800.344.2626

Click here to watch hotel preview video

The hotel room block is now closed. In order to book a room, you will need to call the Paradise Point at (800) 344-2626 or our overflow location – the Hyatt Regency Mission Bay at (619) 224-1234. Make sure you mention IMCA when booking your room.

PLEASE NOTE: When reservations are made, the hotel will require a deposit equal to the room rate and tax for the first night for each reservation. Also, they require 7 days prior notice to scheduled arrival to make cancellations to the room reservations in order to avoid a one night room and tax charge.

The event has passed, registration is not available.
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  • General Sessions
  • Workshops
  • Agenda
  • Awards
  • Sponsors

General Sessions

We are pleased to preview early details about the exciting speakers who will share their insights and expertise at the IMCA 2014 Annual Conference.

Rules of Engagement: Tying Social Actions to Revenue

Starr-Hall66-2_11_32PM_wwwStarr Hall, Chief Strategy Officer & President, Agency LEAD North America

Today, technology changes and social media have created a scenario where every customer is a reporter, and every employee is in marketing. To keep up with these changes, companies need to fundamentally retool their corporate staffing, operations, marketing and success metrics. Business must adapt faster and be able to use real-time social intelligence to market across channels smarter so that social outreach can translate into customer actions and in turn…tie to revenue. In this leading-edge, alluring and entertaining keynote presentation, Starr Hall (named one of the top social media strategist globally in 2011 from Entrepreneur Magazine), demonstrates with real-world examples on how to transform business to meet the changed expectations of modern consumers…socially.


On Being Human: Engaging Communications

DJ Waldow PhotoD.J. Waldow, Author, Speaker, and Email Marketing Guy Co-Author: The Rebel’s Guide to Email Marketing

We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer Care” flood our inboxes. It’s 2014. It’s time to write HUMAN emails. This presentation will share the importance of writing human emails – from both an engagement and an ROI perspective. Real examples from real (human) companies. Get ready to have some fun. *well, most of us are.


Pitching Spirits and Insurance: What Secrets Insurers Can Take Away From Consumer Packaged Goods Marketing – and the Mistakes They Can Stop Making

Paul FuegnerPaul Fuegner, Vice President, Brand Marketing, Fireman’s Fund Insurance Company

When Paul Feugner joined Fireman’s Fund to oversee a rebrand, he arrived without any insurance experience but with a wealth of know-how in marketing such iconic brands as Skyy Vodka and Bailey’s Irish Cream.   In an insightful and lively presentation, Paul will discuss how he’s used his outside-the-industry experience to guide the company rebrand, what’s he learned about insurance in just over two years and what common practices to avoid.


Leading Employee Engagement through Change: Internal Communications Panel 

Lilia_Ray_PhotoValerie Foster Crop for IMCA

Laura Head and Shoulders 2 (4)

Confirmed Panelists: Valerie Foster, Vice President, Marketing Communications, Monitor Liability Managers
Laura Cinat, CEO, Cinat Consulting
Lilia Ray, Director of HR, Pharmacists Mutual Companies

Every organization has to adapt to meet the ever changing needs of the market, the changing workforce and the changing regulatory environment. Those organizations that adapt and drive change within their organizations have a competitive advantage. This panel will discuss the communication challenges organizations face when driving change.


The New Rules for Generating Higher ROC (return on content)


Justin Daab, President, Magnani Continuum Marketing
portrait_FSFelicia Stanczak, Chief Operating Officer, Magnani Continuum Marketing

The idea of content strategy isn’t new, but like every other marketing technology, it’s evolving. Now that you have your strategy, the expertise and the creators, how do you make sure your investment gets you the measurable results you need? This presentation will explore the emerging rules companies must abide by to maximize the power, effectiveness and measurable returns of content.


How Big Data is Transforming the Way We think, Plan and Execute Integrated Marketing Communications Strategies

Rick Schlegelmilch, Vice President, LexisNexis Risk Solutions

Rick Schlegelmilch - LexisNexis (1)

The hottest topic in technology and marketing today is how “Big Data” is revolutionizing our approach to how we view and react to everything in society today.  Within insurance this means having a view into what events are driving consumers and businesses to shop and switch insurance carriers.  When they do shop, what characteristics can be uncovered that will identify how they should be communicated with and what product features and benefits should they be offered.  And can you ultimately predict who will provide the greatest lifetime value and resulting profitability for your organization.


Elements of a Successful Social Media campaign


Terry Golesworthy, President, The Customer Respect Group

Social media has revolutionized the company/customer relationship. It has quickly become an accepted channel for successful insurance organizations. Using case studies from real-time insurance examples, Terry Golesworthy shares insights into who is at the forefront of social media in the insurance industry and introduces two real life best practice cases of how companies have successfully used social media.

Rod - photo

The Power Of 12… The Seahawk’s Secret Weapon

Rod Brooks, VP and CMO, PEMCO Mutual Insurance Company

When it comes to social engagement, there might not be a bigger stage than the one the Super Bowl is played on. There also might not be a more engaged and supportive fan base than the one that raised their collective voices for the Seattle Seahawks, this year’s Super Bowl Champion. And still, in a world of all this size and grandeur, it shouldn’t surprise you to learn that the brand that captured the hearts, minds, and signatures of that very same fan base, was a small regional mutual insurance carrier – PEMCO Mutual Insurance Company.
Don’t miss PEMCO’s CMO, Rod Brooks, when he shares the case study of how PEMCO defined, created, resourced, and implemented a high profile, socially relevant and engaging promotion that literally flew over the Space Needle, the Super Bowl venue, and MetLife Stadium after participating in a dozen face-to-face events, and securing the supportive signatures of thousands of supercharged Seahawk fans. Rod will share the story from concept to completion… A process that took less than 10 days from beginning to end. The results are truly remarkable.

JVH headshot IMCA

Best Practices Case – Jewelers Mutual Insurance

Jessica VandenHouten, Senior Marketing Associate, Jewelers Mutual Insurance Company

Looking for new ways to grow your Facebook audience? Increase brand exposure? Generate leads? Jewelers Mutual Insurance Company grew their Personal Lines brand fan base from zero to 61k+ within 2 years, in part by incorporating promotions into their social strategy. From sweepstakes to essay and photo contests, what’s not to like! Join guest speaker Jessica VandenHouten as she shares tips to help you get started and a real-life example of how Jewelers Mutual is elevating its Perfect Circle Jewelry Insurance brand with promotions. Learn how your brand can break through the noise, get noticed and earn some love (and likes!).


Got Game? Scoring Big with Gamification

Justin_Young_PhotoJustin Young, BI Worldwide

Gamification: we’ve all heard it. But do we understand it? Many organizations are already using gamification to successfully engage employees, distributors and customers alike: driving a high score while driving results, unlocking awards while unlocking product knowledge, and racking up points and brand awareness—at the same time. Other organizations, on the other hand, are just trying to level up and tap into its potential. But the best things to do are hit the restart button, step back, and see where gamification fits into the overall marketing or communications strategy. Learn what gamification is—and what it isn’t. Where it works—and where it doesn’t. Get a look at the transformation of gamification due to technology and see how you could be playing your way to the top.


Get the Right Coverage: Your Guide to Content Marketing for Insurance


Ahava Leibtag, President, Aha Media Group

The web has forever changed the way we transact business, and yet many organizations find they lag behind on their marketing efforts for exactly these reasons. Specifically with our content, we are embroiled in organizational politics and a focus on all the wrong things for our customers. So what’s a great content or digital strategy professional to do?

Learn why content is a conversation, how to answer five questions that will bring you and your content clear success and how to inspire both the C-suite and your marketing teams to fund and fulfill inspirational solutions to the most common marketing challenges. Learn clear definitions of content strategy and content marketing and tools you can use the very next day at the office to ensure content success.


We are building an exciting mix of breakout sessions and roundtable opportunities featuring some of the latest industry trends and topics. Here are just a few of the topics attendees will learn about:

  • Crisis Communications
  • Employee Communications and Engagement
  • Unraveling the Secrets of Good Corporate Video
  • Gamification for Sales & Distribution Channels
  • Social Media in Insurance
  • Content Development
  • Measurement
  • Big “I” Best Practice Agency Case Study



The 2014 Annual Conferences features an invigorating mix of general sessions, panel conversations and smaller-group workshops that address a broad range of industry topics and trends impacting insurance marketing and communications. This year, we have an exciting line-up of thought leaders and industry experts to inspire and provide practical take-aways. Many of our concurrent workshop sessions will be led by the keynote presenters, providing more opportunity to interact with them in a smaller, more intimate group setting. We’re integrating the popular round table discussions into the agenda so attendees have even more opportunity to share ideas, questions, tips and tools with peers working through the same challenges. And, we’re extending the networking breaks to give you even more opportunity to learn from your peers. It’s all about giving insurance marketers and communicators the information, tools and networking opportunities they need to lead the wave of change!

ANTITRUST STATEMENT: It is the policy of the Insurance Marketing and Communications Association to comply in all respects with federal and state antitrust laws. This meeting and all committee meetings shall follow a formal pre-approved agenda for the purpose of conducting the business of IMCA. Accordingly, discussion of any matters relating to competition among our members or relating to practices that may restrain trade with third parties is not permitted. These prohibited subjects include prices, allocating territories, boycotts or any other statement that may be construed as anti-competitive.

We are meeting to foster the exchange of information among members of the communications and marketing professionals in the insurance industry and to promote networking opportunities among the membership. While engaging in these activities, attendees should avoid any discussions with competitors about customers or matters involving premiums, sale terms, territories, production, or any element of competition.

Agenda At A Glance:

Click below to view our schedule.


All conference sessions will be held within the Paradise Point Resort & Spa facilities.



Thank you to all of our 2014 Annual Conference Sponsors! If you are interested in being a sponsor, please contact us. For a list of of remaining sponsor opportunities, please contact our office at 952-928-4644.



Diamond Sponsors:

Platinum Sponsors:

Gold Sponsors: