IMCA Press Release – Innovation Torchbearer Award Entry Period Now Open through May 9


Media Contact: Gloria Grove, Executive Director | (952) 928-4644 |

2016 IMCA Innovation Torchbearer Award Entry Period Open through May 9

Association Seeking Nominations of Exceptional Individuals or Organizations in Insurance Marketing and Communications

MINNEAPOLIS, Minn., April 11, 2016 –The Insurance Marketing & Communications Association (IMCA) is seeking nominations for its 2016 Innovation Torchbearer Award, which recognizes individuals, institutions or organizations that have demonstrated innovative ideas or initiatives in marketing and communications that have impacted the insurance industry.

“IMCA’s Innovation Torchbearer Award has become one of the insurance industry’s most prestigious honors,” said Mark Friedlander, head of corporate communications at The Main Street America Group and IMCA chairman of the board. “Every year, we receive an exceptional slate of nominees, which feature top tier organizations and individuals who have demonstrated great innovation in insurance marketing and communications, and we expect this trend to continue in 2016.”

IMCA’s Innovation Torchbearer Award was established in 2012, replacing the organization’s long-time Golden Torch Award. Past winners of the Innovation Torchbearer Award are:

  • 2015 - Insurance Information Institute (III)
  • 2014 - Swiss Re
  • 2013 - esurance, an Allstate company
  • 2012 – USAA

Nominees will be judged by a panel of IMCA board members and scored within three key areas of evaluation:

  • Overall impact of innovation on a national or international level.
  • Impact of innovation on respective insurance industry segment.
  • Degree of innovation deployed in executed creative strategy.

To nominate an individual, institution or company, please complete the Innovation Torchbearer Nomination Form at The deadline for entries is May 9, 2016. For more information, please contact IMCA executive director Gloria Grove at (952) 928-4644 or

The Innovation Torchbearer Award Luncheon, sponsored by A. M. Best, will be held during the IMCA 2016 Annual Conference on June 20 at the Hyatt Regency Baltimore Inner Harbor. To register to attend this conference, please visit

About the Insurance Marketing & Communications Association (IMCA)

IMCA ( is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.