Welcome to IMCA, where insurance marketers and communicators come together to empower each other, inspire change, and shape the future of the industry we love.


We’re a community that lifts one another through our strong relationships, a collaborative environment, networking events and educational programs. Here you’ll find your people, your insurance marketing tribe – from emerging professionals to C-suite marketing execs. Collectively, we further our career goals, cheer on and recognize our successes and shape the future of insurance marketing and communications.

As an IMCA member, you’ll be part of a community of CMOs, EVPs, SVPs, VPs, team leaders, managers, newbies, ad agencies, digital marketing firms and PR firms responsible for marketing, advertising and communications for carriers, MGAs, agents and brokers, program administrators, wholesalers and reinsurers.

IMCA Membership

IMCA is the only marketing and communication association exclusively dedicated to the insurance industry. IMCA membership supports our passion and elevates all we create for our organizations and clients.


Whether you are new to the industry, a seasoned veteran, or somewhere in between, you will share ideas, collaborate and learn from the best to be the best on your quest to continuously improve your craft.

Find out what IMCA membership will mean for you.

Join Today

IMCA Events

Our events are about empowering one another – a place where colleagues gather to develop professionally and personally reach further.

June 24-26, 2024 - Orlando, FL

IMCA Ignite

An annual conference of content-rich, forward-thinking, and relevant topics combined with networking opportunities to share ideas freely and make lasting connections.

Register now

IMCA Knowledge Hub

Introduction to Insurance for Marketers

New to the world of insurance? This self-paced online course will help get you started.

Learn more

Peer2Peer Podcast

Learn from industry colleagues and subject-matter-experts as they dive deep into brand strategy, social media, and other topics episode after episode.

Listen to our podcast


Gain insights from leading industry professionals to maximize the impact of marketing initiatives.

Listen to our webcasts


IMCA leadership and other marketing and communications thought leaders share their ideas to help you stay on top of your game.

Check out IMCA’s blog

IMCA Award Programs

For more than 60 years, we’ve showcased the best of our work and celebrated the contributions of our peers. We also recognize the creative individuals making an impact in our industry. The Icon Award honors individuals who have made a long-running influence on insurance marketing. The Trailblazer Award recognizes up-and-coming individuals who are well on their way.

Learn More


IMCA Partners


Hear from Our Members

Sarah White

“I found the Introduction to Insurance for Marketers course offered by the IMCA and the National Alliance for Insurance Education and Research to be very informative without being overwhelming. As someone who is newer to insurance, this was a helpful introduction to what is a very complex industry. After taking this course, I have a much better feeling about insurance, which has helped me feel more confident in my work.”

Bethany Hoffmann

“Being a member of IMCA has helped our entire team be better marketers! We rely on IMCA as a source of up-to-date information and best practices. The peer interaction, especially at the IMCA conference, is a tremendous benefit and gives us valuable perspective and support.”

Elizabeth Donovan

“We are proud supporters of IMCA and its mission to support, elevate, and celebrate marketing professionals in insurance. Insurance Insider is grateful to be the lead media partner and advocate for this community.”

Reach Further with IMCA.

Become a Member