Our Mission

The IMCA community elevates the role of insurance marketing and communications professionals with networking, thought leadership and education.


Our Vision

Empowering a diverse and talented community of marketing and communications professionals to inspire change, promote brands and shape the industry’s future. We aspire to see an insurance marketing and communications professional with a seat at every table where strategic business decisions are made.


Our Core Values

IMCA is pioneering progress in insurance marketing through creativity, innovation, and a bold approach to challenging the conventional.


Creative – We are adventurous and open-minded

We are fearlessly creative. We question the status quo, encouraging innovation, positive disruption, and change. We challenge ourselves to break free of tradition, using the full range of strategies, tactics, technology, and creativity. We see around corners for the next opportunity.


Collaborative – We
freely share ideas

We think beyond ourselves. We leverage our collective genius. Together, we influence insurance marketing and communications. We provide opportunities for members to connect, even when they might compete in the marketplace. We leave egos at the door. We network, collaborate, think big, and look for new and creative solutions. We showcase and celebrate outstanding work by our peers.


Dedicated – We
bring our A game

We are committed to growing and learning. We evaluate new techniques, strategies, and information and work with peers and experts to educate our members. We always put our best work forward. We bring grit. We challenge ourselves to overcome obstacles, make things better, and improve ourselves and our organizations. We promote best practices and high professional standards.


Respectful – Every person and every moment counts

We show up ready to go. We communicate honestly and openly. We appreciate the diversity of our industry and the people who comprise it. We are approachable, forthright, humble and transparent, so it’s easy for others to know and trust us. We treat every person, their perspectives, their skillsets and their time with respect. Doing so builds a positive team and spirit to help others achieve more.


Passionate – We love
what we do.

We care deeply for this industry. We empower our fellow professionals. We are dedicated to seeking the rightful place of marketing and communications in leadership teams across our member organizations. We find strength in the similar paths our member walks during their day-to-day, learning from one another and creating lasting friendships. We understand our responsibility to shape a better future. We’re proud of our work and have fun along the way.

How We Started


IMCA is North America’s oldest insurance marketing trade association, founded in 1923 as the Insurance Advertising Conference (IAC). In 1984, we changed our name to the Insurance Marketing Communications Association to better reflect our evolving roles. The name was amended in 2005 to the Insurance Marketing & Communications Association to differentiate members’ broad expertise in marketing, public relations, corporate communications and emerging digital communication practices.

We’d like to get to know you

Become a Member