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Michael Z. Stahl, HealthMarkets
IMCA Rising Stars
Megan Bell, Falvey Insurance Group
Ashley Heline, Argo Group
Hailey Willett, Frankenmuth Insurance
2019 SHOWCASE AWARDS
SAMMY Award
Gallagher – College Student Insurance Campaign
1st Runner up: Applied Underwriters – 2018 Indy 500 with Applied Underwriters
2nd Runner Up: Foremost Insurance – The Foremost Choice Trade Ad Campaign
Division I: Employee Corporate Communications
Communications
Best of Show: VGM Insurance Services – This is Us – Employee Newsletter
Award of Excellence: EMI – Join the QBE Brand Journey
NORCAL Group – 2019 Corporate Vision & Goals
Audio/Visual Communications
Best of Show: MAPFRE Insurance – Profiles on the Global Intranet
Award of Excellence: HealthMarkets – 2018 SureBridge Rebrand Launch Video
IAT Insurance Group – 2018 BTM Communications Support
Communications Campaign
Best of Show: IMA Financial Group – Datapalooza
Award of Excellence: SageSure Insurance Managers – 2018 Culture Quest
USI Insurance Services – USI Green
Division II: External Corporate Communications
Corporate Communications
Best of Show: Sun Life Group Benefits Marketing & Communications – 2018 Designed for Health Industry Benchmarking and Trends Report
Award of Excellence: The American Equity Underwriters, Inc. – AEU Insights Monthly Newsletter
The Hanover Insurance Group, Inc. – President’s Club Invitation
Corporate Audio/Visual Communications
Best of Show: VGM Insurance Services – This is Us! Video
Award of Excellence: AON Affinity – 2018 Energy Video AON Affinity Leadership Conference
UFG Insurance – Experience Matters Video
Corporate Communications Campaign
Best of Show: Sun Life Group Benefits Marketing & Communications – 2018 Personal Spending Account (PSA) Campaign
Award of Excellence: The American Equity Underwriters, Inc. – 2017 AEU Safety Awards Video Campaign
VGM Insurance Services – Best Places to Work Campaign
Annual Report – Publicly Traded
Award of Excellence: Gallagher Art Department – Gallagher Annual Report
Annual Report – Private
Award of Excellence: Shelter Insurance – Shelter Insurance Annual Report 2017
Media/Public Relations
Best of Show: Aviva – Project Bumper
Award of Excellence: AON Affinity – AICPA Member Insurance Programs Re-Charged Public Relations Campaign
Corporate Social Media Campaign
Best of Show: The Co-operators – Share2Care Campaign
Award of Excellence: Missouri Employers Mutual – 2018 New Hire Safety Toolkit Campaign
Sun Life Group Benefits Marketing & Communications – 2018 Carry the Torch Campaign
Corporate Social Responsibility (CSR) Campaign
Best of Show: The Co-operators – Share2Care Campaign
Award of Excellence: The Co-operators – Resiliency Video Series
Missouri Employers Mutual – Buddy Pack Match Campaign
Division III: Marketing Communications
Print Product Advertising/Marketing
Best of Show: SageSure Insurance Managers – 2018 South Carolina Spotlight Brochure
Award of Excellence: Foremost Insurance – More Doors with Foremost Choice Campaign
Vertibrands – Mover’s Choice “Soap Box Derby” Campaign
Print Corporate Brand/Image Advertising/Marketing
Best of Show: MacNeill Group, Inc. – The Slice Campaign
Award of Excellence: ReSource Pro – 2018 IX Center Ad
Broadcast Media Spot or Campaign
Best of Show: AIG – AIG “We Believe” Chinese TV Commercial
Award of Excellence: The Co-operators – 2018 Brand & Comprehensive Water Campaign
Shelter Insurance – Measure of Success
Audio/Visual Communications Less Than 1 Minute
Award of Excellence: The Hanover insurance Group, Inc. – Small Business Saturday Video
Audio (Podcast)/Visual Communications More Than 1 Minute
Best of Show: VGM Insurance Services – Dr. Insurance and the Million Dollar Club Video
Award of Excellence: J. S. Held – Roofing Lab Video Campaign
Westfield Insurance – Closing the Gap Podcast
Carrier, Agent or Broker Publications
Award of Excellence: HealthMarkets – 2018 Excelsior Broke Cost Plan & AEP Playbooks
ProAssurance – 2018-19 ProVisions Theme Issues
Insurance Industry Publications
Best of Show: Foremost Insurance – The Foremost Choice Trade Ad Campaign
Award of Excellence: Manulife – Solutions Magazine
Event or Experiential Marketing
Best of Show: NORCAL Group – Connect 2019: Agency Partnership Symposium
Award of Excellence: Applied Underwriters – 2018 Indy 500 with Applied Underwriters
ReSource Pro – 2019 Operations Boot Camp – Alexa Activation
Website or Portal
Best of Show: COUNTRY Financial Mobile App
Award of Excellence: AIG – Stand Out with QoL Website Strategy/Campaign
Orchid Insurance – Website Redesign
Digital Advertising/Marketing, Single Piece
Best of Show: Gallagher – College Student Insurance Campaign
Award of Excellence: AIG – AIG Prospecting Playbook
Chubb – Chubb Independent Agent and Broker Targeting Campaign
Digital Advertising/Marketing Campaign
Best of Show: HealthMarkets – 2018 Open Enrollment Email Personalization Campaign
Award of Excellence: AIG – AIG Prospecting Playbook
California Earthquake Authority – 2018 Email Trigger Campaign
Social Media Marketing Campaign
Best of Show: Foremost Insurance – Riding Named Campaign
Award of Excellence: The Co-operators – Share2Care Campaign
HealthMarkets – 2018 Bad Teeth Facebook Dental Campaign
Blog
Best of Show: HealthMarkets – 2018 Excelsior Medicare Marketing Guidelines Blog Series
Award of Excellence: The American Equity Underwriters, Inc. – AEU’s Longshore Insider Blog
Falvey Insurance Group – Falvey Insurance Group Blogs
Total Sales/Marketing/Branding Campaign Less Than $15,000
Best of Show: VGM Insurance Services – Million Dollar Club Campaign
Award of Excellence: MacNeill Group, Inc. – The Slice Campaign
Total Sales/Marketing/Branding Campaign $16,000-$30,000
Award of Excellence: UFG Insurance – 2019 Costa Rica Incentive Trip Campaign
Total Sales/Marketing/Branding Campaign $31,000-$50,000
Best of Show: Missouri Employers Mutual – Producers Playbook Video Series
Award of Excellence: Vertibrands – Brownyard “Unexpected” Campaign
Total Sales/Marketing/Branding Campaign $51,000 – $100,000
Award of Excellence: Eastern Alliance Insurance Group – ecovery Rebranding Campaign
PayneWest Insurance – Branding Riscover – Business Insurance with Direction
Total Sales/Marketing/Branding Campaign More Than $100,000
Best of Show: Pappas MacDonnell – Healthfirst 2019 Medicare Enrollment Campaign
Award of Excellence: The Co-operators – 2018 Brand & Comprehensive Water Campaign
UFG Insurance – ProSeries Small Business Insurance Campaign
Division IV: Miscellaneous Categories
In-House, Print Product Advertising/Marketing
Award of Excellence: HealthMarkets – 2018 SureBridge In-House Print Materials Refresh
ReSource Pro – 2018 Recruiting Posters
In-House, Digital Product Advertising/Marketing
Best of Show: The Hanover Insurance Group, Inc. – Hanover SafeTeen Video Series
Award of Excellence: AIG – Stand Out with QoL Website Strategy/Campaign
AIG – AIG Term Mascot Campaign
Best Idea Never Produced
Award of Excellence: Aon Affinity – Aon Affinity bGigs Paypal Campaign
Creative Development on a Shoestring
Best of Show: UFG Insurance – Construction Defect Policy Video
Award of Excellence: MAPFRE Insurance – Performance Management with Digital Jam
Shelter Insurance – Shelter Coasters