2021 SHOWCASE AWARDS
Honoring work completed in 2020
DIVISION I: EMPLOYEE CORPORATE COMMUNICATIONS
Employee Corporate Print Communication
Best of Show: VGM Insurance Services – VGM Insurance Brand Guide
Award of Excellence: VGM Insurance Services – This is Us (In a Nutshell)
Employer Corporate Multimedia Communication
Best of Show: Church Mutual Insurance Company, S.I./Upswing Creative – CM Group Emoji Video
Award of Excellence: Falvey Insurance Group – Stories from Quarantine
UFG Insurance – Animated vision, mission and value video
Employer Corporate Communications Campaign
Best of Show: Grinnell Mutual – Our Time to Shine
Award of Excellence: Falvey Insurance Group – Stories from Quarantine
SageSure Insurance Managers – 2020 Company Culture Days
DIVISION II: EXTERNAL CORPORATE COMMUNICATIONS
External Corporate Print Communications
Best of Show: Sun Life – Designed for Health: A Focus on Mental Health and Disability Claims
External Corporate Multimedia Communications
Best of Show: Upswing Creative – Church Mutual: Woven Into the Fabric
Award of Excellence: USI Insurance Services – USI 2019 International Women’s Day Video
AAIS – The AAIS Virtual Main Event
Harford Mutual Insurance Group – Logo Reveal Animation
External Corporate Communications Campaign
Best of Show: Falvey Insurance Group – We Give a FIG Campaign
Award of Excellence: Sun Life – Mental Health Strategy Toolkit
The American Equity Underwriters, Inc. – Work the Waterfront
Annual Report – Private or Publicly Traded
Best of Show: ACORD – Acord 2020 Member Report: 50th Anniversary Edition
Award of Excellence: Harford Mutual Insurance Group – 2019 Annual Report
Westfield – Westfield This Is Us Company Profile
Media/Public Relations
Best of Show: Padilla – Resiliency Through Risk Control – Church Mutual Becomes Trusted Resource to Key Leaders
Award of Excellence: The Doctors Company (TDC Group) – COVID-19 Resources for Healthcare Professionals Public Relations Campaign
Crump Life Insurance Services – 2020 Media/Public Relations
External Corporate Brand/Image Advertising/Marketing
Best of Show: BLINK by Chubb – BLINK by Chubb – External Corporate Brand
Award of Excellence: Falvey Insurance Group – We Give a FIG Campaign
Risk Placement Services – Signature Programs Brand Campaign
External Corporate Social Media Campaign
Best of Show: Risk Placement Services – RPS Insurance Careers Month
External Corporate Social Responsibility (CSR) Campaign
Best of Show: Aviva Canada – Take Back Our Roads 2020
Award of Excellence: Falvey Insurance Group – We Give a FIG Campaign
Westfield – SOLVE It
DIVISION III: MARKETING COMMUNICATIONS
Print Marketing Communication – Single Piece
Best of Show: Vertibrands – PLM “With You” Campaign
Award of Excellence: Nautilus – The Current – Fall 2020
Print Marketing Communication – Multiple Pieces
Best of Show: Nautilus – 35th Anniversary Invitation Experience
Award of Excellence: Applied Underwriters – 2020 Direct Mail Campaign
Foremost Insurance – Bristol West Commercial Auto Ad Series
Broadcast Media Spot or Campaign
Best of Show: AIG Life & Retirement – Amazing Mom
Award of Excellence: MAPFRE Insurance– 2020 MAPFRE Insurance NESN Commercial
Westfield – Westfield Branded Radio
Audio/Visual Communications Less Than 2 Minutes
Best of Show: ReSource Pro – 2020 Lessons Learned Video (tie)
UFG Insurance – We Love Our Independent Agents (tie)
Award of Excellence: AIG – Women’s Financial Concerns Infographic Video
Audio (Podcast)/Visual Communications 2 Minutes or Longer
Best of Show: Orchid Insurance – 2020 All Systems Go (tie)
Frankenmuth Insurance – Round Table Video (tie)
Award of Excellence: Westfield – The Making of Westfield Brand Sound
Podcast/Webinar
Best of Show: Risk Placement Services – Change Insurance Podcast Launch
Award of Excellence: CRC Group – Placing You First Podcast 2020
Gallagher – Canada Trends Tour
Magazines and Special Publications
Best of Show: Orchid Insurance – 2020 Risky Business Whitepaper
Award of Excellence: Sun Life – Ipsos Report Shaping Group Benefits: Employer Insights that are Helping Guide the Plans for the Future
Risk Placement Services – U.S. Transportation Market Outlook
Event or Experiential Marketing
Best of Show: Frankenmuth Insurance – New Agent Event
Award of Excellence: Gallagher – Denver at Your Doorstep
Westfield – InspireHer Event
Website or Portal
Best of Show: VGM Insurance Services – VGM Insurance Website
Award of Excellence: Vertibrands – Conventus Website
AIG – Stand Out with QoL – Producer Website
Integrated Digital Marketing Campaign
Best of Show: Gallagher Bassett – Find the Opportunity – 2020 Carrier Campaign
Award of Excellence: Trusted Choice – You Do You
AXA XL – Helping You Navigate Complex Risk
Email Marketing Campaign
Best of Show: Combined Insurance – Accident Champion Email Marketing
Award of Excellence: Crump Life Insurance Services – 2020 Email Marketing Campaign
CRC Group – 2020 Tools & Intel Monthly Newsletter
Social Media Campaign
Best of Show: Sun Life – 2020 Carry the Torch 3.0 Sun Life Campaign
The Doctors Company (TDC Group) – COVID-19 Resources for Healthcare Professionals Social Media Campaign
Award of Excellence: Foremost Insurance Group – Foremost Virtual Motorcycle Rally
Blog – Single Post
Best of Show: ReSource Pro – Advance It! Innovation Program Reaches 1 Million Hours Milestone
Award of Excellence: CRC Group – An Arresting Fact: Municipalities Bear Growing Risk for Police Actions
Blog -Series or Category
Best of Show: VGM Insurance Services – Real Life Claims Case Studies
Award of Excellence: CRC Group – CRC Group’s Tools & Intel
ReSource Pro – 2020 Insurtech 101 Content Series
Total Sales/Marketing/Branding Campaign Less Than $5,000
Best of Show: ProSight Specialty Insurance – Snow & Ice Removal Campaign
Award of Excellence: AXA XL – WSIA New Business Campaign
Total Sales/Marketing/Branding Campaign Between $6,000 and $15,000
Best of Show: Gallagher – Demolition Contractors Campaign
Total Sales/Marketing/Branding Campaign Between $16,000 and $30,000
Best of Show: UFG Insurance – Worth It: Distracted Driving Awareness Month October 2020
Award of Excellence: The American Equity Underwriters, Inc – AEU’s LOOK Campaign
SOMPO International – Commercial P&C Brand Refresh Campaign
Total Sales/Marketing/Branding Campaign More Than $100,000
Best of Show: Saleme Insurance – Crazy Happens Campaign
Award of Excellence: Gallagher – Return to Workplace
DIVISION IV: MISCELLANEOUS CATEGORIES
Crisis Print Communications
Best of Show: Grinnell Mutual – 2021 Teamwork Magazine: COVID-19 and Midwest Derecho
Crisis Multimedia Communications
Best of Show: Grinnell Mutual – 2020 COVID-19 Television Spot
Award of Excellence: Grinnell Mutual – 2020 COVID-19 Communications: External
AIG – Navigating the New Normal Playbook
Crisis Marketing Communications Campaign
Best of Show: HealthMarkets – 2020 Health Insurance Coverage Finder Tool
Award of Excellence: Risk Placement Services- We’re Here For You: RPS Responds to COVID-19
Gallagher – Return to Workplace
In-House – Print Communications
Best of Show: Avera Health – Avera Health Plans 2021 Advertorials – Branding, MSI, IND
In-House – Multimedia Communications
Best of Show: VGM Insurance Services – #RiskyBusiness Video Series
Award of Excellence: IAT Insurance Group – 2020 Reflection Video
AIG Life & Retirement – Life with Confidence – IUL Sales Tool
In-House – Marketing Communications Campaign
Best of Show: UFG Insurance – Northern Ireland and Scotland agency incentive trip
Award of Excellence: ProSight Specialty Insurance – 2020 School Bus Driver Campaign
Sun Life – Mental Health Strategy Toolkit
Most Out-Of-The-Box Idea
Best of Show: UFG Insurance – Uniting Together Socks
Award of Excellence: Gallagher Bassett – Gentle Bear Program
HealthMarkets – 2020 Health Insurance Coverage Finder Tool
Creative Development on a Shoestring
Best of Show: Grinnell Mutual – 2020 COVID-19 Television Spot
Award of Excellence: Avera Health – 605 Day Creative
CopperPoint Insurance Companies – 2021 Waste Management Open :30 Commercial