by Jen Wothe | Dec 29, 2023 | Uncategorized
by Clifton Simmons “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou To my knowledge, author and poet Maya Angelou never worked in user experience (UX) design, but...
by Jen Wothe | Dec 29, 2023 | Uncategorized
In June 2019, IMCA introduced its Icon Award to recognize insurance marketing leaders. These are people whose strategy, energy, and strong performance provides an inspiring example of how marketing and communications can advance an insurance organization’s business...
by Jen Wothe | Dec 29, 2023 | Uncategorized
By Valerie Foster IMCA has been an integral part of my insurance market career. Through the conferences I’ve attended and committees I’ve served on, I’ve witnessed the difference this association has made to so many insurance marketers and communicators. As your...
by Jen Wothe | Dec 29, 2023 | Uncategorized
By Dave Gordon First impressions are lasting impressions, sometimes longer than you would like. When workplace or industry colleagues have an outdated impression of you, it can undermine your credibility and hold you back in your career. Fortunately, as marketers,...
by Jen Wothe | Dec 29, 2023 | Uncategorized
As marketers, we’re often catalysts for change. To borrow from a 2017 article on Forbes.com, change management is the new marketing capability. One of the highlights of IMCA’s 2019 Annual Conference was a panel discussion on navigating change in your marketing career....
