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Why You Should Enter Marketing Awards Competitions

Why You Should Enter Marketing Awards Competitions

by Jen Wothe | Dec 29, 2023 | Uncategorized

By Leslie Lash Marketing is inherently a competitive space. Our sole purpose is to drive revenue; some may disagree, but fundamentally, every activity a marketing department performs should be to support their firm’s business objectives (read: make money) through...
What Goes Into Creating an Award-Winning Print Communications Piece? We Asked Grinnell Mutual. (They Created Two.)

What Goes Into Creating an Award-Winning Print Communications Piece? We Asked Grinnell Mutual. (They Created Two.)

by Jen Wothe | Jan 1, 2023 | Uncategorized

IMCA spoke with Jennifer Miller, integrated marketing manager at Grinnell Mutual, about the process of putting together her team’s award-winning magazine. Insurance Marketing & Communications Association: Congratulations on winning not one but two IMCA Showcase...
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