by Jen Wothe | Dec 29, 2023 | Uncategorized
By Emily Hathcoat Any relationship takes work. Your marketing department’s relationship with its advertising agency or design firm is no exception. In a good relationship, your agency responds to campaign requests with several creative options, helps solve business...
by Jen Wothe | Dec 29, 2023 | Uncategorized
By Leslie Lash Marketing is inherently a competitive space. Our sole purpose is to drive revenue; some may disagree, but fundamentally, every activity a marketing department performs should be to support their firm’s business objectives (read: make money) through...
by Jen Wothe | Jan 1, 2023 | Uncategorized
IMCA spoke with Jennifer Miller, integrated marketing manager at Grinnell Mutual, about the process of putting together her team’s award-winning magazine. Insurance Marketing & Communications Association: Congratulations on winning not one but two IMCA Showcase...
