by Jen Wothe | Dec 29, 2023 | Uncategorized
Reaching your target audience is key to a successful marketing campaign. So what do you do when your target audience consists of parents and students at 10 Southeastern colleges? In a digital lead-generation campaign, the Gallagher Global Brokerage Marketing team was...
by Jen Wothe | Dec 29, 2023 | Uncategorized
“Can I get a sell sheet?” However you refer to it, the sell sheet — also known as a one-pager, slick, flyer or handout — continues to be a standby marketing piece in the insurance industry. It neatly summarizes a product or service’s salient selling points. You can...
by Jen Wothe | Dec 29, 2023 | Uncategorized
Let’s discuss how branding can help us make an emotional connection with agents and clients. IMCA turned to brand strategist Derrick Daye for his thoughts on why today’s brands need to make an emotional connection with agents and clients. Human-centered or...
by Jen Wothe | Dec 29, 2023 | Uncategorized
By Emily Hathcoat Any relationship takes work. Your marketing department’s relationship with its advertising agency or design firm is no exception. In a good relationship, your agency responds to campaign requests with several creative options, helps solve business...
by Jen Wothe | Dec 29, 2023 | Uncategorized
By Leslie Lash Marketing is inherently a competitive space. Our sole purpose is to drive revenue; some may disagree, but fundamentally, every activity a marketing department performs should be to support their firm’s business objectives (read: make money) through...
by Jen Wothe | Jan 1, 2023 | Uncategorized
IMCA spoke with Jennifer Miller, integrated marketing manager at Grinnell Mutual, about the process of putting together her team’s award-winning magazine. Insurance Marketing & Communications Association: Congratulations on winning not one but two IMCA Showcase...
