Insurance Terminology for Marketers
Key terms necessary for a basic understanding of insurance
New to the
insurance industry?
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Introduction to Insurance for Marketers Insurance Fundamentals Through a Marketing Lens Self-Paced Online Course.
Created in partnership with Risk & Insurance Education Alliance, the “Introduction to Insurance for Marketers” course destructs the complicated world of insurance, providing basic knowledge that helps insurance marketers craft effective messaging strategies, reach target audiences and build trust.
Get Up to Speed on the Insurance World
Unless you’re an experienced industry professional, it’s challenging to understand how the insurance industry works, generates revenue and provides many diverse opportunities for professionals.
Plus, insurance is complex with dense technical jargon, complex laws and regulations and product nuances that make messaging strategies difficult to perfect.
Leverage the knowledge learned in our course to establish a stronger brand identity, craft effective stakeholder communication and leverage distribution channels to reach your target audiences.
3-Hour Self-Paced Online Course
The “Introduction to Insurance for Marketers” course explores the fundamentals of the insurance industry through a marketing lens. It examines key terminology that will help you effectively market to consumers, businesses and agencies. The course provides a basic understanding of how insurance has evolved from Lloyd’s of London and early fire policies into the complex and exciting industry it is today.
Introduction to Insurance for Marketers: Pricing
3-Hour Course Including: $99.00
What you will learn:
A Brief History of Insurance
Major developments that have shaped the modern insurance industry
Legal and Regulatory Developments in Modern Insurance
How government and private agencies monitor and regulate the insurance industry to protect consumers
Organization of Insurance Companies Today
Structures and distribution methods commonly used by carriers
Insurance Company Departments
How roles within insurance company departments contribute to the success of the organization and where the marketing department fits into the overall structure
The Mechanics of the Insurance Transaction
Typical sales processes used for personal lines and commercial lines transactions
Insurance Company Financials
The three primary ratios for tracking profits and losses
Insurance Marketing and Media Overview
Common media outlets used in insurance advertising