The IMCA peer2Peer podcast

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Welcome to the IMCA Peer2Peer podcast. Listen to engaging industry professionals on relevant topics to help fellow insurance marketing and communications peers learn, grow and prosper.

We invite insurance marketing specialists, managers, directors, sales professionals, CMOs, brokers, agents and industry partners to tune in as we uncover new ideas, trends and best practices episode after episode.

The goal of the IMCA Peer2Peer podcast is to provide insight to listeners – including tips and formulas for finding the secret sauce to successful marketing and communications in the insurance industry.

The IMCA Peer2Peer podcast is hosted by Natasha Suber, Vice President, Global Head of Marketing, Life & Health at SCOR and Jim Flynn, Executive Vice President | Chief Brand Strategist at ONEFIRE.

Conversations span a wide-range of insurance-focused organizations, including specialty and multi-line carriers, program administrators, reinsurers, industry media, brokers, independent agents, industry partners and others in the complex distribution matrix that makes up the insurance industry.

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IMCA peer2peer

Empowering and Recognizing Women in Insurance w/ Megan Bell

5 Mar 2024 • 24 min

Megan Bell, SVP of Marketing at Falvey Insurance Group, joins Jim Flynn and Natasha Suber to discuss women in insurance – their challenges, their contributions, and their continued ascension in the industry. Interested in learning more about women in insurance? Listen to this episode of the IMCA peer2peer podcast.

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Intro to Insurance for Marketers with Mitch Dunford and Beth Benhart

Mitch Dunford, CMO, and Beth Benhart, Senior Director for Instructional Design, for the National Alliance for Insurance Education joins Jim Flynn and Natasha Suber to discuss their Intro to Insurance for Marketers course. Interested in a deep dive into insurance marketing? Listen to this episode of the IMCA peer2peer podcast.

6 Feb 2024 • 27 min

Elevating Your Content Strategy with Jeff Fenigstein

Jeff Fenigstein, VP of Marketing at Woodruff Sawyer, joins Jim Flynn and Natasha Suber to discuss the intricacies and impact of content strategy in insurance marketing. Create better, more compelling content this year Listen to this episode of IMCA peer2peer.

23 Jan, 2024 · 32 min

Strategic Growth Through Insurance Marketing w Jeff Kroeger

Jeff Kroeger, President at Insureon, joins Jim Flynn and Natasha Suber to talk strategies for consistent growth in insurance. Ready to take your organization to the next level? Listen to this episode of IMCA peer2peer.

9 Jan, 2024 · 35 min

The Keys to Building a Great Brand w/ Free Partners

Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

12 Dec, 2023 · 27 min

Becoming a Trusted Advisor w/ Felicia Stanczak

Felicia Stanczak, SVP of Marketing for Gallagher Global Brokerage, joins Jim Flynn and Natasha Suber to talk about the role of the trusted advisor and how you can become one in your organization. Ready to level up and provide more value? Listen to this episode of IMCA peer2peer.

28 Nov, 2023 • 36 min

Elevating Your Brand and Culture w/ Caryn Best

Caryn Best, from IAT Insurance Group, joins Jim Flynn and Natasha Suber to talk about rebranding, company culture, and how to elevate your organization inside and out over time. Ready to evolve your company culture and spur growth? Listen to this episode of IMCA peer2peer.

14 Nov, 2023 • 40 min

Storytelling Deep Dive w/ Peter Woolfolk

Peter Woolfolk, host of the Public Relations Review podcast, joins Jim Flynn and Natasha Suber to talk public relations and effective storytelling. Interested in telling your organization’s story in a more compelling way? Listen to this episode of IMCA peer2peer.

17 Oct, 2023 • 28 min

Unlocking Employalty w/ Joe Mull

Joe Mull, author of “Employalty,” joins Jim Flynn and Natasha Suber to talk about retaining top talent in a new age of work. Interested in creating better jobs that attract better talent? Listen to this episode of IMCA peer2peer.

03 Oct, 2023 • 30 min

Building Business with the Growing Class w/ Greg Johnson and Bob Stillman

Greg Johnson and Bob Stillman, from Orbital Socket, join Jim & Natasha to talk about building your business with the “Growing Class” and how to market to minority & diverse audiences with intention.

19 Sep, 2023 • 38 min

Fearlessly Pursuing Social Impact w/ Sean Greenwood

Sean Greenwood, the Grand Poobah of PR at Ben & Jerry’s, joins Jim Flynn and Natasha Suber to talk about corporate values and how to make a social impact as a brand. Interested in putting the weight of your organization behind social change? Listen to this episode of IMCA peer2peer.

05 Sep, 2023 • 41 min

Navigating the Insurance Trade Media w/ Peter van Aartrijk

Peter van Aartrijk, from Aartrijk, joins Jim Flynn and Natasha Suber to discuss public relations in the insurance industry. On the heels of his engaging panel at the IMCA Ignite conference in Nashville, Peter expands upon this critical topic in the insurance space.

22 Aug, 2023 • 36 min

Building A Successful Marcom Team w/ Dave Gordon

Dave Gordon from Gallagher Bassett joins Jim Flynn and Natasha Suber to talk about building a successful marketing and communications team in insurance and why authenticity is key to success. Interested in building a better culture in your insurance organization? Listen to this episode of IMCA peer2peer.

08 Aug, 2023 • 40 min

Tips for managing work-life balance w/ Anna Hargis

Anna Hargis, Director of Advertising at Shelter Insurance, shares the best methods for finding work-life balance as a marketer in the Insurance industry.

25 Jul, 2023 • 34 min

Content Creation For Risk, Insurance & Compliance w/ Mindi Zissman

Mindi Zissman of Zissman Media joins Jim Flynn and Natasha Suber to discuss effective content creation for risk, insurance, and compliance. How can insurance organizations develop content that resonates with their target audience? Find out in this episode of IMCA peer2peer.

11 Jul, 2023 • 31 min

Insurance Industry Authenticity w/ Dustyne Bryant

Dustyne Bryant from The National Alliance for Insurance Education & Research joins Jim Flynn and Natasha Suber to talk about authenticity in insurance. No matter your role, Dustyne explains why authenticity is a universal language for resonating with your audience. Listen to this episode of the IMCA peer2peer podcast to learn more.

27 Jun, 2023 • 38 min

Crisis Communications w/ Andy Likes

Andy Likes, with Lambert, joins Jim Flynn and Natasha Suber for a deep dive into the high-pressure world of crisis communications. What should you do if your organization is under fire? Listen to this episode of IMCA peer2peer to learn more.

13 Jun, 2023 • 36 min

Social Media w/ Adam Constantine

Adam “AC” Constantine from ACE Creatives joins Jim Flynn and Natasha Suber to talk everything social media. You’ll learn the do’s, the don’ts, and what makes something go viral. Listen now if you’re ready to create social media content that engages, excites, and drives results!

30 May, 2023 • 35 min

Authenticity in Leadership w/ Cathy Dunford

Cathy Dunford from True Coaching joins Jim Flynn and Natasha Suber to discuss the importance of authenticity and vulnerability in leadership. Interested in becoming a better leader in the insurance industry? Check out this episode of IMCA peer2peer.

16 May, 2023 • 31 min

AI & ChatGPT w/ Beth Z

Beth Z, aka Your Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk all about AI and ChatGPT. How can insurance marketers leverage artificial intelligence to scale their efforts, improve their content, and drive results? Learn that and more in this episode of IMCA peer2peer.

02 May, 2023 • 32 min

Omni-Channel Marketing For Insurance w/ Marisa Petriano

Marisa Petriano from ReMark Group joins Jim Flynn and Natasha Suber to discuss her experience implementing omni-channel marketing strategies in the insurance industry. Looking to gain, retain, and engage more customers in insurance? This episode is for you.

18 Apr, 2023 • 29 min

Diversity, Equity & Inclusion w/ Kim Clark

Kim Clark joins Jim Flynn and Natasha Suber to explore the role that marketing and communications professionals can play in Diversity, Equity, and Inclusion (DEI). What can insurance marketers do to make a positive impact on their organizations in regards to DEI? Listen to this inaugural episode of IMCA peer2peer.

04 Apr, 2023 • 37 min

Promo – Diversity, Equity & Inclusion with Kim Clark

The first episode of IMCA peer2peer launches soon. Subscribe now!

About our first guest:
Kim Clark (she/her) focuses her work on the communicator and content creator’s role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging guidelines for brands.

17 Mar, 2023 • 24 sec

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