by Jen Wothe | Dec 29, 2023 | Uncategorized
One of the highlight’s of the 2019 IMCA Annual Conference in Minneapolis was John Bell’s presentation, “Marketing in the Age of the Connected Customer.” Following the conference, John, vice president, Enterprise Digital Marketing at Travelers, has provided IMCA with...
by Jen Wothe | Dec 29, 2023 | Uncategorized
Reaching your target audience is key to a successful marketing campaign. So what do you do when your target audience consists of parents and students at 10 Southeastern colleges? In a digital lead-generation campaign, the Gallagher Global Brokerage Marketing team was...
by Jen Wothe | Dec 29, 2023 | Uncategorized
“Can I get a sell sheet?” However you refer to it, the sell sheet — also known as a one-pager, slick, flyer or handout — continues to be a standby marketing piece in the insurance industry. It neatly summarizes a product or service’s salient selling points. You can...
by Jen Wothe | Dec 29, 2023 | Uncategorized
Let’s discuss how branding can help us make an emotional connection with agents and clients. IMCA turned to brand strategist Derrick Daye for his thoughts on why today’s brands need to make an emotional connection with agents and clients. Human-centered or...
by Jen Wothe | Dec 29, 2023 | Uncategorized
By Emily Hathcoat Any relationship takes work. Your marketing department’s relationship with its advertising agency or design firm is no exception. In a good relationship, your agency responds to campaign requests with several creative options, helps solve business...
