Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.

If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.

Just Say No to Insurance Marketing FOMO

In the rapidly evolving digital marketing landscape, insurance agencies are increasingly prone to the Fear of Missing Out (FOMO). The...

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6 Ways to Combat Survey Fatigue and Supercharge Your CX Initiative

Any firm that embarks on a CX (or “client experience”) initiative knows that means asking their clients for feedback. These days,...

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CX Measurement Methodologies and Best Practices for Insurance Firms

My team at ClearlyRated spends a lot of time talking about client satisfaction and loyalty. We truly believe that for...

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2021 Insurance Provider NPS Benchmarks

Insurance brokers – like other business service providers – rely heavily on client satisfaction and service quality to retain key...

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Communicating Your Competitive Advantage in a Hard Insurance Market

In a hard insurance market, price is no longer the key differentiator when it comes to purchasing insurance coverage. Instead,...

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Curious about Captives? Our Alternatives Risk Experts Tell All!

In hard markets like we’re in today, insurance premiums can rise regardless of a company’s safety record or financial strength. That’s why...

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