Communicating Your Competitive Advantage in a Hard Insurance Market
In a hard insurance market, price is no longer the key differentiator when it comes to purchasing insurance coverage.
Instead, ...
Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.
If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.
Curious about Captives? Our Alternatives Risk Experts Tell All!
In hard markets like we’re in today, insurance premiums can rise regardless of a company’s safety record or financial strength. That’s ...
The Top Insurance Terms: Multifamily Affordable Housing
By Staci Canny, senior content marketing specialist at HAI Group and IMCA committee member
Interested in learning about insuring ...
IMCA Award Recipient Demonstrates Marketing Leadership
IMCA Award Recipient Demonstrates Marketing Leadership - Reprinted from Rough Notes Magazine with Permission
By Peter van ...
6 Tried and True Ways to Extract Knowledge from Your Internal Experts with Ease
Time is our scarcest resource.
And therefore, we’re all guilty of shelving work that isn’t a top priority.
This is precisely what ...
Staying on the Right Side of Copyright Law: IMCA Interview with Attorney Alex Montagu
COPYRIGHT LAWS ARE FUZZY, BUT INADVERTENT VIOLATIONS CAN LAND YOU IN HOT WATER. ATTORNEY ALEX MONTAGU HAS TIPS.
By Amy Hourigan, ...
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