Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.

If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.

The Top Insurance Terms: Multifamily Affordable Housing

By Staci Canny, senior content marketing specialist at HAI Group and IMCA committee member Interested in learning about insuring multifamily affordable housing?...

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IMCA Award Recipient Demonstrates Marketing Leadership

IMCA Award Recipient Demonstrates Marketing Leadership - Reprinted from Rough Notes Magazine with Permission By Peter van Aatrijk Jennifer Edwards,...

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6 Tried and True Ways to Extract Knowledge from Your Internal Experts with Ease

Time is our scarcest resource. And therefore, we’re all guilty of shelving work that isn’t a top priority. This is...

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Staying on the Right Side of Copyright Law: IMCA Interview with Attorney Alex Montagu

COPYRIGHT LAWS ARE FUZZY, BUT INADVERTENT VIOLATIONS CAN LAND YOU IN HOT WATER. ATTORNEY ALEX MONTAGU HAS TIPS. By Amy Hourigan, director...

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Communicating During a Crisis: IMCA Interview with Attorney John Leon

WHEN YOU’RE IN THE MIDDLE OF A CRISIS, COMMUNICATING EFFECTIVELY CAN BE TOUGH. ATTORNEY JOHN LEON TELLS INSURANCE TEAMS HOW TO PREPARE....

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The Top Insurance Terms: Marine Pollution Industry

Some of the most common terms and phrases used in the industrial pollution industry, and those specific to the insurance...

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