Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.

If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.

How Did a Tiny Team from a Small Company Win Two Awards Its First Time Out? By Pushing The Boundaries a Bit Past What Was Comfortable.

IMCA spoke with Amy Hourigan, director of marketing and communications for HAI Group, on her team’s two IMCA Showcase Awards and...

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The Top Insurance Terms: Shipping Industry

As a continuation of our basic insurance terms series, we are focusing on common jargon of the shipping insurance industry....

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Destination – Insurance Marketing and Communications

February is Insurance Careers Month. And as insurance marketing and communications professionals, many of us can agree that though we...

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How the Marketing Team Can Keep Employees Engaged When Everyone’s Working Remotely

To put it simply, 2020 wasn’t easy--personally or professionally.  One of the biggest challenges for companies was keeping remote employees...

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The Top Insurance Terms: Marine Cargo Industry

Whether you’re just starting a marketing career in the insurance industry or have been in the same role for years,...

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How do you Win a Whopping Three IMCA Awards, Including Best in Show? One Tip: Look Beyond Current Advertising Trends

MCA spoke with Anna Hargis, director of advertising for Shelter Insurance, on her team’s IMCA award-winning projects and where she goes...

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