Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.

If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.

Multi-Award Winner Slice Insurance Agency on Winning Big at IMCA

Multi-Award Winner Slice Insurance Agency on Winning Big at IMCA

Doing great work is rewarding in and of itself, but getting recognized for that work is important, too—especially when you’re a ...
How Do You Turn an Elevator Speech into a Graphic Element?

How Do You Turn an Elevator Speech into a Graphic Element?

HOW DO YOU TURN AN ELEVATOR SPEECH INTO A GRAPHIC ELEMENT? MIDWEST EMPLOYERS CASUALTY KNOWS—AND WON AN AWARD OF EXCELLENCE FOR THE ...
Communicating the Value of Diversity

Communicating the Value of Diversity

In July 2020, insurance marketing and communications professionals from a variety of the industry’s top companies engaged in a virtual ...

Communicating the Value of Diversity

In July 2020, insurance marketing and communications professionals from a variety of the industry’s top companies engaged in a virtual ...
Tips and Tricks for Shooting Video on your Smartphone

Tips and Tricks for Shooting Video on your Smartphone

Everyone with a smartphone has the power to become a videographer. Shooting video can be intimidating at first, but I promise you, ...
Creating a Winning Entry on a Shoestring

Creating a Winning Entry on a Shoestring

At the 2019 IMCA Showcase Awards, UFG Insurance won Best in Show in the “Creative Development on a Shoestring” category for a video ...