Contact Us

IMCA Insights

Join Our Community
Register for Ignite 2025

Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.

If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.

How do you Win a Whopping Three IMCA Awards, Including Best in Show? One Tip: Look Beyond Current Advertising Trends

How do you Win a Whopping Three IMCA Awards, Including Best in Show? One Tip: Look Beyond Current Advertising Trends

MCA spoke with Anna Hargis, director of advertising for Shelter Insurance, on her team’s IMCA award-winning projects and where she ...
Read More
Multi-Award Winner Slice Insurance Agency on Winning Big at IMCA

Multi-Award Winner Slice Insurance Agency on Winning Big at IMCA

Doing great work is rewarding in and of itself, but getting recognized for that work is important, too—especially when you’re a ...
Read More
How Do You Turn an Elevator Speech into a Graphic Element?

How Do You Turn an Elevator Speech into a Graphic Element?

HOW DO YOU TURN AN ELEVATOR SPEECH INTO A GRAPHIC ELEMENT? MIDWEST EMPLOYERS CASUALTY KNOWS—AND WON AN AWARD OF EXCELLENCE FOR THE ...
Read More
Communicating the Value of Diversity

Communicating the Value of Diversity

In July 2020, insurance marketing and communications professionals from a variety of the industry’s top companies engaged in a virtual ...
Read More

Communicating the Value of Diversity

In July 2020, insurance marketing and communications professionals from a variety of the industry’s top companies engaged in a virtual ...
Read More
Tips and Tricks for Shooting Video on your Smartphone

Tips and Tricks for Shooting Video on your Smartphone

Everyone with a smartphone has the power to become a videographer. Shooting video can be intimidating at first, but I promise you, ...
Read More
No results found.