How VGM Insurance Services Led Last Year’s Best of Show Awards
VGM Insurance Services, an insurance agency based in Waterloo, Iowa, cleaned up at the 2019 IMCA Showcase Awards, bringing home Best ...
Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.
If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.
Catch an IMCA Rising Star
At the 2019 annual conference, IMCA announced the winners of our inaugural Rising Star Award. This new award celebrates industry ...
2020 Marketing Resolutions
Many of us start the new year with a New Year’s resolution. Here’s what several IMCA Board members want to do better—or ...
Be Strategic About Content, Even Without a Strategist
There’s no question, content marketing is hot. Over the past 20 years, digital has moved content well beyond its traditional print ...
Hiring Strategies in a Tight Job Market
by Insurance Marketing & Communications Association
In a red-hot job market, communications and marketing leaders who are looking ...
Taking the (Em)Path to Human-Centered Design
by Clifton Simmons
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget ...