Welcome to IMCA’s blog. We’re your go-to resource for staying on top of trends, marketing strategies and best practices in insurance communications. IMCA leadership and other communications and marketing thought leaders will share ideas for how we can become more innovative and strategic.

If you have topics you’d like to see in future blog posts, email info@imcanet.com. Want to contribute? See the IMCA Guidelines for Guest Bloggers.

How VGM Insurance Services Led Last Year’s Best of Show Awards

VGM Insurance Services, an insurance agency based in Waterloo, Iowa, cleaned up at the 2019 IMCA Showcase Awards, bringing home...

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Catch an IMCA Rising Star

At the 2019 annual conference, IMCA announced the winners of our inaugural Rising Star Award. This new award celebrates industry professionals,...

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2020 Marketing Resolutions

Many of us start the new year with a New Year’s resolution. Here’s what several IMCA Board members want to...

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Be Strategic About Content, Even Without a Strategist

There’s no question, content marketing is hot. Over the past 20 years, digital has moved content well beyond its traditional...

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Hiring Strategies in a Tight Job Market

by Insurance Marketing & Communications Association In a red-hot job market, communications and marketing leaders who are looking to replace...

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Taking the (Em)Path to Human-Centered Design

by Clifton Simmons “I’ve learned that people will forget what you said, people will forget what you did, but people...

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