by Jen Wothe | Jan 1, 2024 | Uncategorized
Whether you’re just starting a marketing career in the insurance industry or have been in the same role for years, it never hurts to familiarize yourself with the top terms that you may not know. Which is why, today, we’re launching a new series of articles that...
by Jen Wothe | Jan 1, 2024 | Uncategorized
MCA spoke with Anna Hargis, director of advertising for Shelter Insurance, on her team’s IMCA award-winning projects and where she goes for inspiration. Insurance Marketing & Communications Association: Congratulations on winning multiple IMCA Showcase Awards,...
by Jen Wothe | Jan 1, 2024 | Uncategorized
Doing great work is rewarding in and of itself, but getting recognized for that work is important, too—especially when you’re a startup set on reshaping the insurance industry. Marketer Emily Mertz explains. Insurance Marketing & Communications...
by Jen Wothe | Jan 1, 2024 | Uncategorized
HOW DO YOU TURN AN ELEVATOR SPEECH INTO A GRAPHIC ELEMENT? MIDWEST EMPLOYERS CASUALTY KNOWS—AND WON AN AWARD OF EXCELLENCE FOR THE EFFORT IMCA spoke with Renée Lunceford, assistant vice president of marketing at Midwest Employers Casualty, on her team’s award-winning...
by Jen Wothe | Dec 29, 2023 | Uncategorized
In July 2020, insurance marketing and communications professionals from a variety of the industry’s top companies engaged in a virtual Peer2Peer event to discuss how they communicated the value of workplace diversity and inclusion as civil unrest spread across the...
by Jen Wothe | Dec 29, 2023 | Uncategorized
In July 2020, insurance marketing and communications professionals from a variety of the industry’s top companies engaged in a virtual Peer2Peer event to discuss how they communicated the value of workplace diversity and inclusion as civil unrest spread across the...
