by Jen Wothe | Dec 29, 2023 | Uncategorized
Everyone with a smartphone has the power to become a videographer. Shooting video can be intimidating at first, but I promise you, it’s fairly simple once you learn a few tips and tricks. The most important thing is just to get started! As a rule of thumb, shoot your...
by Jen Wothe | Dec 29, 2023 | Uncategorized
At the 2019 IMCA Showcase Awards, UFG Insurance won Best in Show in the “Creative Development on a Shoestring” category for a video the company created for Ohio agents. The goal? To quickly and effectively inform these agents about a state supreme court ruling...
by Jen Wothe | Dec 29, 2023 | Uncategorized
VGM Insurance Services, an insurance agency based in Waterloo, Iowa, cleaned up at the 2019 IMCA Showcase Awards, bringing home Best of Show trophies in the Employee Corporate Communications, Corporate Audio/Visual Communications, Audio/Visual Communications More than...
by Jen Wothe | Dec 29, 2023 | Uncategorized
At the 2019 annual conference, IMCA announced the winners of our inaugural Rising Star Award. This new award celebrates industry professionals, 33 years of age or younger, who are already standing out as leaders at their companies. They’ve established a professional...
by Jen Wothe | Dec 29, 2023 | Uncategorized
Many of us start the new year with a New Year’s resolution. Here’s what several IMCA Board members want to do better—or differently—with their marketing teams in 2020. “In 2020, it’s all about seeing clearly and I’m ready to plan, plan, plan for better ROI all around....
by Jen Wothe | Dec 29, 2023 | Uncategorized
There’s no question, content marketing is hot. Over the past 20 years, digital has moved content well beyond its traditional print boundaries. Content is far more cost effective and targeted than traditional advertising and offers a greater ability to control your...
