IMCA Icon Michael Z. Stahl: A Visionary Insurance Marketer
In June 2019, IMCA introduced its Icon Award to recognize insurance marketing leaders. These are people whose strategy, energy, and...
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The Value of IMCA Membership
By Valerie Foster IMCA has been an integral part of my insurance market career. Through the conferences I’ve attended and...
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Relaunching Your Personal Brand
By Dave Gordon First impressions are lasting impressions, sometimes longer than you would like. When workplace or industry colleagues have...
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Creating Your Roadmap for Change
As marketers, we’re often catalysts for change. To borrow from a 2017 article on Forbes.com, change management is the new marketing...
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Building a Data-Driven Marketing Strategy
One of the highlight’s of the 2019 IMCA Annual Conference in Minneapolis was John Bell’s presentation, “Marketing in the Age...
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How Lo(cal) Can You Go In Target Marketing?
Reaching your target audience is key to a successful marketing campaign. So what do you do when your target audience...
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